The SEO Manager responsible for strategy, performance and execution of SEO for Frasers Group. Managing a growing in-house SEO team and reporting into the Senior SEO Manager, with support from external partners (Botify, Pi-datametrics, Partoo), you will be responsible for managing the website and increasing organic traffic and revenue by way of information architecture improvements, content management, and SEO techniques.
You will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.
Key Responsibilities :
SEO performance owning, driving and optimising performance of Sports direct.com and partner sites.
Delivering the SEO technical roadmap Developing a multi-site SEO roadmap and overseeing implementation.
Ensure that trading, customer and digital marketing priorities are considered, supported and amplified through SEO activities.
Relationship management owning and cultivating internal team and external supplier relationships
Reporting and KPIs working with digital marketing team to plan and monitor KPIs and supporting metrics
Insight and opportunity analysis highlight opportunities and developments across the channel
Team management line management of an enthusiastic and talented team
Best practice stay abreast of and contribute to wider industry developments.
Share initiatives, best practices and results.
Skills and Experience Required :
Hands on experience in an SEO-focused role.
Strong focus on the technical aspects of SEO.
Working knowledge of link building using various techniques.
Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis
Experienced in creating and presenting campaign reports including ROI and conversion rates
Strong understanding of web usability and site design. A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics
Research skills to identify, build, and prioritize essential keyword sets
Excellent problem solving and analytical skills
Ability to self-manage and keep track of multiple projects
Genuine passion for SEO and online marketing
Experience with content marketing and social campaigns.
Are you an experienced and ambitious SEO professional who also has experience managing a website built for performance?
We are searching for a candidate to develop and implement a strategy designed for growth.
Key Behaviours Required :
Continuously and proactively improves the quality of service delivered.
Willingly takes the initiative and suggest new approaches.
Respects individual’s views and positively contributes to a learning environment in which individuals are supported and encouraged to excel.
Continually asks what more could it be and inspires others to do likewise.
Behaving consistently and with integrity at all times, realising everyone’s potential to get the best possible result and live the values
Provides vision and clear direction to inspire individuals and engages the team to deliver excellence.
An advanced understanding of SEO and Google's ranking algorithm.
Competent implementing on-page and off-page SEO techniques.
Experienced creating and implementing content strategies designed to entice and engage readers.
Analytical and able to make data-driven decisions to prioritise projects and optimise content to improve KPIs.
Experienced using content management systems.
People management skills.
Strong written and communication skills.
Working under pressure and to tight deadlines
If you believe you meet the above criteria and feel that this could be the role for you then APPLY NOW!