Head of Insight & Intelligence
DENTSU AEGIS NETWORK
London
19h ago

The purpose of the role is to manage the Market & Media Insights function and the corresponding teams

Job Title :

Head of Insight & Intelligence

Job Description : Role Purpose

Role Purpose

To support the Chief Strategy Officer, Chief Research Officer and the strategy team with insight, intelligence and research solutions, especially in the areas of :

  • Development and dissemination of a clear Carat Global POV on research and insight to clients and opinion formers
  • Scalable international insight and research R&D.
  • Increasing Carat and Dentsu Aegis share of wallet from global clients.
  • Development of a product range built from our wide range of intelligence sources.
  • Pivotal role in shaping the Empathy’ stage of our Designing for People approach.
  • Network development : Dissemination of best practice across markets and to lead and manage the community of Carat Insight heads across countries.
  • Key Responsibilities

    Responsibilities include but are not limited to :

  • The development and roll out of Global Research & Insight products.
  • Ensuring that the Global Strategy Team are fully supported in all cross sell and upsell client discussions on insight, research and communications measurement.
  • Timely delivery of research projects to a high standard.
  • Support Carat people in the markets with relevant knowledge about, and application of Global Research projects and tools.
  • Global client presidents and strategists having the necessary levels of knowledge about Global insight and research products.
  • Coordinate multi research and insight support for new business pitches.
  • Championing interest in and knowledge of cultural trends within Carat Global.
  • Innovation in research techniques pioneering new techniques in insight gathering.
  • Delivering major projects to key global clients.
  • Management of Carat Global relationships with third party research tools and suppliers.
  • Person Specification

  • Proven history in media, communications and consumer Insight research.
  • A good understanding of the wider aspects of commercial marketing and business.
  • High level of expertise in designing research and data analysis.
  • Ability to generate professional client relationships and gain trust at the highest level.
  • High quality presentation skills and, strategic selling skills.
  • Good project management skills and ability.
  • Highly collaborative, able to build teams and work across countries and disciplines.
  • Interest in popular culture and innovation.
  • Values

    Demonstrates the following Dentsu Aegis Network values at all times :

  • Collaborative - We work together globally to deliver a consistent brand experience and partner together locally to provide the best client solution.
  • This means collaborating across the network; sharing success models; and attracting, developing and mobilising the right talent.

  • Responsible - We take individual and collective responsibility for our thoughts and actions. This means taking ownership, being good citizens and being transparent.
  • Agile - We need to be nimble, quick and flexible, thinking and acting differently. This means acting with freedom, deciding with speed and keeping it simple.
  • Ambitious - We have a trail-blazing and inquisitive culture where relentlessness and hunger are rewarded. This means going the extra mile, having our eyes on the prize and having rapid and ruthless focus.
  • Pioneering - We're innovative, risk-taking self-starters, building an industry legacy. This means being constantly curious, taking risks to succeed, and being passionate about thought leadership.
  • Location : London

    Brand : Global Carat

    Time Type : Full time

    Contract Type : Permanent

    Permanent

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