SEO Content Manager
Perlego
London, UK
5d ago
source : The Dots

Description

About UsPerlego is building the Spotify’ of Textbooks. We are making learning much more affordable, and accessible for students and employees alike by taking on the mission of building a learning eBook subscription service that gives users unlimited access to over 400,000+ professional and academic titles, for less than the price of a single book.

With global expansion on the horizon, a brand new office space, modern Tech Stack and our latest funding round closed, we are looking for multiple new hires to come and join us on our journey.

We are a team of 55 people, with 22 nationalities, and 2 office dogs. We love to learn, enjoy weekly team breakfasts and have monthly team-building trips some of which have included trips to a French Chateau a far cry from our Chancery Lane based WeWork home.

BenefitsWe offer a fantastic workplace at the heart of Central London. We offer a competitive salary, a personal development budget, flexible work hours and the opportunity to design the way millions of students will read and learn.

We foster a unique company culture championing self-empowerment, personal development, direct communication and mutual support.Holiday

  • 30 days (incl. Bank holidays)
  • Plus a bonus week over Christmas
  • Flexible Working

  • Fully flexible! We have an amazing office in Chancery Lane but trust our staff completely to choose where they wish to work.
  • Development

  • Training allowance of £500 per person year
  • Access to 400,000+ books
  • Community

  • Breakfast together on Monday
  • Lunch every other Friday
  • Regular social activities, previous highlights have included white water rafting, spin class & even a weekend away in a Chateau in France
  • Health & Wellbeing

  • Subsidy towards your gym / sport membership
  • The RoleWe’re looking for a SEO Content Manager who will be able to help;Research and Define SEO Initiatives

  • Uncover opportunities for Perlego to acquire customers through organic search and craft clear strategic documents from your research.
  • Ability to work with product teams to establish exactly what is needed to make your initiatives a reality.
  • Help establish all content opportunities available to Perlego.
  • Topic & Keyword Research

  • Map topics and the keywords associated with those topics to content we can create.
  • Research problems our potential customers are trying to solve.
  • Experience researching how other websites are using content, SEO, PR and marketing to generate traffic and acquire users.
  • Content Creation

  • Able to source, hire and manage subject matter experts to write content for the topics you have identified.
  • Ability to write a content brief that is clear, concise and clearly linked to your initiative.
  • Experience of writing, formatting, layout design and editing of content received from writers.
  • Able to create content to engage and educate our potential customers.
  • Testing & Site Optimisation

  • Testing to improve content keyword rankings, engagement and conversion.
  • Experience with, or desire to learn CRO software to optimise the content you have published.
  • Ability to take ownership of updating content with additional keywords / topics that might have been attributed to the content by Google (what is the content ranking on page 2 for, what can we add to the guide to bring those rankings up).
  • Find opportunities for internal linking to your content, and where your content can link to on the website.
  • Title tag research and experimentation.
  • Meta description research and experimentation.
  • Reporting

  • Measure the impact of your initiatives and clearly explain what has been achieved to the wider business.
  • Create data studio dashboards to track performance of the content that you have created (we can teach you how to use data studio if you are unfamiliar).
  • Outreach

  • Identify websites whose audiences would benefit from the content you have created.
  • Find websites that have linked to content similar to the content you are creating and outreach to these websites with the content you have created.
  • This is not a Digital PR role, there will be a freelance outreach specialist supporting outreach. This would be a secondary activity.
  • Essential Requirements

  • Experience with SEO tools and a CMS.
  • You have good SEO and content marketing knowledge.
  • Experience with digital publishing and marketing.
  • Managed content for a website or self-published on your own website.
  • Don’t need to be a developer, but can do some HTML and CSS.
  • Your Skills

  • Diligent and detail oriented.
  • You’re up to date with the latest news and trends in SEO
  • High standard of work, but not a perfectionist who is hesitant to ship.
  • You can manage your time and prioritise what needs to be done.
  • Can work collaboratively and handle receiving feedback.
  • Desire to learn and experiment.
  • Not fully satisfied with your current skills and want to add to them.
  • Can optimise for users and bots.
  • Data driven, you are extremely comfortable with spreadsheets and working with data sets.
  • You know Google Search Console, and Ahrefs like the back of your hand and know how to extract value from these tools.
  • If you have experience creating content related to higher education, education, or for another Edtech, we would love to hear from you.
  • Focused on creating content to help our users.
  • Capable of generating insights from analytics tools.
  • Able to explain SEO concepts in simple terms and share your knowledge with the wider company.
  • What else do we offer?

  • Quick progression and opportunities to acquire new skills;
  • Join a fun and very international team
  • Bi-weekly team lunch
  • Free, fresh fruit in the office
  • Prosecco and beer taps
  • Collaborative environment
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