Senior Business Development Manager, Financial Institutions (Lead)
Freshfields Bruckhaus Deringer LLP
London, United Kingdom
3d ago


Freshfields overview Freshfields Bruckhaus Deringer LLP is a global law firm with a long-standing track record of successfully supporting the world's leading national and multinational corporations, financial institutions and governments on ground-breaking and business-critical mandates.

Our people make our firm - we are a people business and want to create a welcoming and supportive environment where all can flourish.

We see diversity as a strength which creates fresh perspectives and generates new ideas. We enjoy our work and are determined to do an outstanding job.

We deliver best when working in teams.

We think and work globally - we don’t just say we are one firm; we act like one firm right across the world. We work wherever our clients need us.

This is how we define ourselves, not by reference to where we have offices. Cross-border work isn’t just what we do, it is what we excel at.

We understand what it really takes to work across different legal systems and commercial environments and to bridge language and cultural gaps.

We aim to add value in everything we do - we are passionate about helping our clients succeed. We use our experience and creativity to help clients make judgements and achieve their goals.

In everything we do, we seek to make a real difference to the communities in which we operate. Location overview

Our London office is at the heart of our global network, in one of the most exciting world cities.

London is arguably the world’s greatest financial centre : all of the world’s leading financial institutions have a significant presence here.

It’s home to the headquarters of more than 100 of Europe’s largest companies.

Our London team has a reputation that’s second to none.

They’re the team the world’s leading businesses turn to for help with their most challenging problems. They work with colleagues around the world on complex, cross-border deals and disputes.

Whether you join as a lawyer, a recent graduate or in a business services role, London is a great place to work.

You will have the opportunity to work on challenging, engaging work that will give you the opportunity to make your mark and progress your career.

We believe there is no better place to work.


About Marketing & Business Development A creative group ranging from client managers and communications experts, to designers and data wizards, our Marketing and Business Development team are a dynamic and talented global team, operating in a fast moving environment.

Some of us shape the client strategy, create campaigns that travel and lead our digital presence. Others work with journalists, put on high-profile events, tell compelling stories, and tackle complex business issues.

Together, we define the client experience and shape the perception of Freshfields to differentiate us globally.

The Role This role is a senior member of our Marketing and Business Development team, tasked with providing high-quality, strategic business development advice to the lawyers in this sector, helping them to develop and grow their client relationships, on a global basis.

You can expect to be working very closely with our Financial Institutions Group (FIG) sector leaders who are senior partners of the firm based in London, Frankfurt and New York.

You will be working in an advisory capacity to help them manage one of the largest sector groups in the firm, with broad exposure across the spectrum of international financial institutions from prestigious banks and insurers to fast-growing fintech disrupters.

Key Responsibilities and Deliverables Sector and team management

  • Manage our marketing and business development programme for financial institutions as a whole, with a priority emphasis on our most important clients within the sector.
  • Manage a team of one Business Development Manager and one Commercial Manager (based in London) and work very closely with the global FIG business development team (based in Hong Kong, Frankfurt and Manchester).
  • Lead the collaboration with other parts of the Marketing and Business Development team, as well as the Knowledge, Pricing and Innovation teams to develop initiatives which create / capitalise on business development opportunities for financial institution clients.
  • Fintech

  • Work with the Co-Heads of Fintech to develop our global fintech strategy, ensuring that Freshfields maintains and grows its profile in this space and continues to act on the most significant deals in the market.
  • Advise lawyers how to develop their own, and the firm’s, profile in the fintech context.
  • Generate creative and innovative ideas to grow our profile in this space, with a particular focus on developing creative social media content.
  • Market intelligence

  • Proactively look for market information to share with client teams and make recommendations on how best to action the intelligence.
  • Work with our Business Insights team to ensure our client teams are aware of key market developments concerning their clients.
  • Client relationship management

  • Collaborate with a number of client teams who are supporting some of our largest financial institution relationships, to ensure they are operating in accordance with best practice and instil a proactive approach to relationship management.
  • Develop an in-depth understanding of key clients, including their strategy and key challenges.
  • Drive the client planning , review and feedback process for our key clients.
  • Develop ideas for discussion with our client Relationship Partners, with a view to further developing our relationship with individual clients and identifying business opportunities.
  • Instigate client feedback at pitch, mandate / project and relationship levels.
  • Develop bespoke content programmes for clients; target our content appropriately.
  • Track financial and relationship outcomes (e.g. opportunities to pitch / pipeline management).
  • Manage finance and procurement relationships

  • Use technical understanding of financial aspects of commercial relationships (e.g. fee deals, rate cards, value accounts and billing) to engage and challenge financial and pricing experts, both internally and within the client.
  • Work with pricing and finance teams to implement best-in-class commercial management of key FIG relationships.
  • Develop processes and systems to optimally manage the financial relationships and deliver on our client service commitments.
  • Train business development and fee earners to manage key commercial relationship at banks.
  • Pitching

  • Work with lead partners, Client Solutions, Global Markets, Knowledge, Pricing and our centralised Pitch Centre teams on high-value pitch opportunities to increase our probabilities of winning.
  • Ensure that your team is collaborating with our centralised Pitch Centre teams to ensure there is a good understanding and knowledge base of our capabilities and experience related to financial institutions in support of creating compelling pitches.
  • Deliver business plan initiatives / drive profitable revenue growth

  • Develop plans, in collaboration with our Client Solutions, Global Markets and Knowledge teams to support our revenue growth strategy at both key client and broader sector level.
  • Organise and support partner groups who are targeting clients.
  • Plan trips and other client contact events.
  • Key Requirements

  • Degree educated with a minimum of 2 : 1 final grade, with post-graduate legal and / or marketing qualifications
  • 10 years’ marketing and business development experience or financial management of client relationships.
  • Experience of working in a law firm or professional services environment that requires buy-in and engagement of senior management or partners and working across cultures successfully.
  • Experience of working with multi-locational teams, e.g. multi-office initiatives and leveraging centralised resources.
  • Experience working in or in relation to global Financial Institutions.
  • Excellent oral and written communication skills with the ability to listen, clarify and share information easily.
  • Expert in commercial management of complex multi-million pound client relationships (pricing, procurement, financial relationship management).
  • The ability to build strong working relationships and to be able to persuade and influence a range of people, including partners.
  • The ability to lead a team in a high pressure environment with a focus on results.
  • The ability to resolve complex problems by analyzing the issues and generating solutions.
  • Strong emotional intelligence and situational awareness.
  • Resilient and able to remain calm and positive under pressure.
  • Proactive, decisive and mature in judgment.
  • Excellent leadership skills and able to motivate others and inspire confidence.
  • Inclusion Freshfields is an equal opportunities employer and all applications received by the firm will be considered by the firm on the basis of their merit alone and we welcome applications from all suitably qualified individuals regardless of background.

    All offers of employment will be conditional on the candidate having / securing the right to work in the UK and providing the firm with evidence of that right (as required by the Immigration, Asylum and Nationality Act 2006) prior to employment commencing.

    Please note that, in line with the requirements of the UK Border Agency, non-EEA candidates may not be appointed to a post if a suitably qualified, experienced and skilled EEA candidate can fill the position.

    Freshfields is a Ban the Box employer. We ask applicants to disclose criminal convictions only when a conditional job offer is made.

    A conviction does not automatically lead to withdrawal of the offer : we make decisions on a case by case basis and take a number of factors into account (eg the role you are applying for and the circumstances of the offence).

    You would have the opportunity to discuss the matter with us before we make a decision.

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