App Store Optimisation Manager
Depop
London
5d ago

Depop is the fashion marketplace where the next generation buy, sell and get inspired. We are headquartered in London, UK with locations in Manchester, New York and Australia.

We have more than 25 million registered users in 180+ countries. In the UK, 1 in 3 Gen Z / Millennials are registered and in the US we have grown 300% over two years.

We are also the only European player to have recently entered the top 25 shopping apps by daily active users. Depop exists to build the world's most diverse progressive home of fashion .

We are a community-powered fashion ecosystem that's kinder to the planet and kinder to people. We give our audience something they can't get anywhere else - unique fashion, with amazing people and the chance to create a better future by showing up as their full selves, at full volume.

We operate on three pillars :

  • Community : Our buyers, sellers and employees are inclusive, diverse and accessible. We are committed to empowering diversity within the fashion community.
  • Entrepreneurship : We support our community and help them build their business with Depop. We thrive on supporting innovation by shaping an environment where creators, makers or hustlers can thrive.
  • Sustainability : Depop helps extend the life of garments and reduce waste, we care about the world and want to make a positive change within the fashion industry.
  • We are looking for an App Store Manager (Martech Specialist, Organic App Growth) to join our world-class team. Reporting to the Senior Martech Specialist, the App Store Manager (Martech Specialist, Organic App Growth) will accelerate our rapidly growing community by developing organic, owned, and earned channels for app growth.

    This person will build and scale our App Store presence into a high-performing channel across multiple markets. This person will be responsible and accountable for setting objectives, devising strategies, and building data-driven solutions to drive organic app downloads and reengagement.

    This is an extremely cross-functional role and this person will also work closely with other teams such as Data, Product Marketing, and our local Marketing teams.

    Responsibilities

  • Devise strategies to drive app downloads and reengagement via Organic (ASO), Earned (App Store Editorial Placements), and Owned (Web-to-App) channels
  • Build the ASO channel : continuously improve App Store rankings and App Store Conversion Rates to increase overall Visibility and Downloads for our audience
  • Partner up with Design to develop solutions to continually test new creative and copy in the storefronts
  • Support our global expansion by internationalising our app storefronts in a scalable way
  • Build relationships with our partners at Apple and Google editorial teams, and partner up with Product Marketing to drive a product narrative that leads to increased editorial placements in the stores
  • Devise strategies for Web-to-App user journeys, leveraging app download banners on the website
  • Responsibly manage budget and performance goals for app store optimisation and web-to-app journeys
  • Partner up with Paid Marketing to support ASA and UAC campaigns and performance
  • Partner up with CX and Product to optimise our app store ratings and reviews processes
  • Partner up with our Marketing Technology team to build data foundations, automation and set-up new tooling to improve and scale ASO operations and activities
  • Requirements

  • Digital media experience, ideally client side in global set-ups
  • Previous experience in App Marketing, ASO and Apple Search Ads , in an in a multi-country, multi-language App-first environment
  • Operational knowledge of the best tools to accelerate app growth or shrink limitations (experience with Branch / Appsflyer and Sensor Tower is a big plus)
  • Experience with different attribution methodologies and incrementally measurement frameworks
  • Experience in building impactful Web-to-App user journeys
  • Passionate about delightful user experiences and connected x-platform journeys
  • Good mix of data driven thinking but with appreciation for the creatives
  • Good mix of high-level strategy and ability to execute independently
  • Self-sufficient for every day reporting and basic analysis (including cohort analysis). Comfortable pulling reporting from the marketing platforms and Looker is a must, Excel super-user, etc.
  • Strong communicator, including storytelling through data
  • Self-starter and problem solver
  • Previous experience in fashion and marketplaces is a strong plus
  • Insight into Millennial and Gen Z behaviours and attitudes is a plus
  • Previous experience managing agencies is a plus
  • Benefits

  • Learn and Grow : We want to give our people the opportunity to learn. We sponsor and run a myriad of programs, conferences and meet-ups to upskill our employees and enhance their journey with us, just ask!
  • Wellbeing : We care about our employees wellbeing. We offer a cycle to work scheme, healthy fruit and snacks in the office, breakfast every Tuesday, eyecare vouchers and a discounted gym membership at Nuffield Health.
  • Mental Health : Our employees mental health is a top priority. We offer subsidised counseling appointments with a qualified therapist through SelfSpace, we have trained mental health first aiders and we also run yoga, meditation and more.
  • Work / life balance : We have 25 days of holiday with the opportunity to buy or sell 5 more, a day off for activism to allow you the opportunity to make a difference and we offer sabbaticals for our long serving employees
  • Family life : We offer flexible working (based on the team you will be joining), generous maternity / paternity and parental leave policies which includes adoption and paid time off for fertility treatments.
  • Also, all of our offices are dog-friendly! Do your best work with your best friend.

  • Fun : We love to hang out with each other at Depop. On Friday we finish an hour early to socialise with free food, and have amazing Winter and Summer Parties to celebrate our successes.
  • We also host internal employee socials such as quiz night, games night, movie night and more...we’ve taken this virtual for now!

    Equality and Diversity Monitoring

    Depop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Depop recognises the benefits of a diverse workforce which reflects the wider population and welcomes applications from all sections of the community.

    Under the Equality Act (2010), Depop must demonstrate that their recruitment processes are fair and that we are not discriminating against or disadvantaging anyone because of their age, disability, gender reassignment status, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex or sexual orientation.

    We need to ask applicants some questions to make sure that no one is being unfairly discriminated against or disadvantaged.

    We collect this information only for anonymised monitoring purposes to help the organisation look at the profile of individuals who apply, are shortlisted for and appointed to each vacancy.

    In this way, we can check that we are complying with the Equality Act (2010).

    Under the Equality Act 2010 the definition of disability is if you have a physical or mental impairment that has a 'substantial' and 'long-term' adverse effect on your ability to carry out normal day to day activities.

    Further information regarding the definition of disability can be found at :

    Reasonable adjustments will be made available should you be invited to interview.

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