Ad Research and Insights Partner, EMEA
Snap Inc.
London, United Kingdom
6d ago

is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.

Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

Snapchat is a camera and messaging app that connects people to their friends and the world. Every day around the globe, millions of people use Snapchat to communicate with friends, build relationships, play, and learn.

No matter where you are or how you express yourself, it’s always the fastest way to share a moment!

We’re looking for an Ad Research and Insights Partner (UK & Europe) to join a multi-functional team that partners closely with media agencies.

As a member of our Global Measurement and Insights team, you will leverage thought leadership, custom analyses, ads measurement, and joint learning plans to craft insights narratives and provide prescriptive guidance as to how advertisers can drive effective and efficient ads performance on Snapchat.

Snap’s Ad Research and Insights Partners work collaboratively across sales, business marketing, product, data science, and product marketing to drive adoption of the most important and performant ad-buying, insights, and measurement tools Snapchat has to offer.

You will be a strategic contributor to the UK and Europe region, and represent its needs globally.

As an ideal candidate, you possess deep knowledge of advertising industry research topics, omni-channel brand & performance ad measurement, and are familiar with conducting business across this region.

You are an insights' storyteller, finding opportunities to elevate Snap’s value propositions through testing hypotheses with innovative measurement approaches.

You have a sophisticated understanding of ad measurement capabilities (e.g. pixels, multi-touch attribution, lift testing) and market research methodologies (e.

g. neuroscience, experimental design, qualitative and quantitative techniques) and have established relationships with local / global research vendors.

You are able to articulate thought leadership propositions and learning agendas to senior executives at agencies, and conduct the required research to execute them.

You are creative in finding ways to get at the data and insights needed to tell the right story.

You’ll have lots of agency and leadership exposure, direct collaboration with Product, and client-facing teams, and play a key role in driving advertiser and revenue growth in one of our most exciting regions.

Regular travel may be required within UK and Europe.

What you’ll do :

Develop and execute measurement, research, and learning plans for media agencies in support of their media objectives and the long-term growth of the partnership.

Build measurement capability and advocacy across your client groups.

Communicate complex ads measurement and research results to a general audience.

Serve as a trusted measurement consultant for key strategic agency relationships.

Work closely with Advertiser Solutions (sales), Ad Product, Measurement Product, Data Science, and RnD teams to evaluate, position, and improve ad-products using causal and observational measurement frameworks.

Propose well-grounded solutions to flawlessly execute best-in-class ad industry thought leadership (e.g. marketing, analytics, research vendors, study design, and key insights)

Scope and gather context from partners when planning new projects, evaluating traditional and non-traditional research methodologies

Ensure flawless execution of all research, mapping back to initial scope and both internal and client business objectives

Design, write, and manage surveys with precision and attention to detail

Evaluate proposals from third-party research firms and build relationships with research partners

Knowledge, Skills & Abilities :

Ability to structure and conduct analyses to generate insight and recommendations

Clear and concise communication; comfortable with presenting insights and recommendations to senior leadership

Understand concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem

Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling

Proficiency in measurement solutions including brand and conversion lift, advanced analytical tools (e.g. SQL, R, SAS) is preferred

A deep understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques

Understanding of agency needs with the ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap

A solid understanding of Snapchat and the digital advertising and measurement ecosystem

Minimum qualifications :

Bachelor’s degree in social sciences or business field or equivalent years of experience.

Several years experience of ad efficacy and insights research experience at a leading ad platform, agency, or research firm.

Experience with ads measurement and market research.

Fluency in English a requirement

Preferred Qualifications :

Advanced degree in business, psychology, sociology or a related field

Experience building and influencing client or partner relationships

Experience with trend-reporting and thought leadership

Self-starter who is equally comfortable presenting to C-level executives as being plugging in and executing research start to finish

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