Demand Generation Manager
Sensor Tower Inc.
London
6d ago

Quick Intro to Sensor Tower Sensor Tower is a high-growth SaaS company that provides accurate, comprehensive, and customizable mobile market economy analytics to app developers, marketers, and industry analysts across gaming, travel & hospitality, music, finance, broadcast entertainment.

We serve a wide range of clients from early-stage mobile innovators to industry-leading Fortune 500 companies. As a high-integrity source of industry insight, Sensor Tower is regularly cited by the world’s leading news and finance publications, including the Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg, CNBC, The Washington Post, and Reuters.

After seven years of building Sensor Tower from a $1M seed investment, we received a $42M growth investment from Riverwood Capital in 2020! This role is crucial to Sensor Tower's growth and will drive global growth initiatives.

You'll work closely in a cross-functional role with both Sales and Marketing to launch and streamline Marketing campaigns with the ultimate goal of driving leads, pipeline and customer engagement.

Responsibilities :

  • Develop the paid acquisition strategy to support lead generation and growth goals
  • Build a robust and predictable inbound model that leverages paid media / social, content, events, landing pages and triggered nurture sequences
  • Work closely with sales leaders and utilize data to identify new segments and campaign opportunities
  • Actively manage campaigns, including setting up accounts, creating campaigns from scratch, A / B testing, optimizing assets and targeting, and delivering performance reports
  • Collaborate with Brand / Design team for campaign assets - including images, video, content, and landing pages
  • Collaborate with Marketing Operations to define critical metrics and develop internal and external campaign performance dashboards.
  • Share campaign performance, make recommendations for campaign improvements, and share key findings across the marketing organization
  • Ensure all digital marketing activities are tagged and tracked appropriately
  • Rquirements :

  • 5+ years of B2B marketing experience focused on inbound marketing, demand generation, paid media, and / or account-based marketing (ABM)
  • BA / BS degree or equivalent work experience
  • Hands-on experience working with major self-service ad platforms including Google Ads and LinkedIn Ads
  • Consistent track record of scaling demand generation programs
  • Strong analytical, written, and verbal communication skills, especially cross-functionally
  • Strong quantitative focus, including experience in marketing metrics. Familiar with or able to learn a variety of business application systems quickly
  • A team collaborator who isn’t afraid to roll up their sleeves, and a strategic problem-solver who can see beyond the day-to-day grind to help reach marketing and sales goals
  • Ability to be both strategic and maintain an eye for tactical detail
  • What is it like working at Sensor Tower? Sensor Tower’s flexible work environment allows employees to choose how much they want to work remotely or in an office.

    We offer flexible time off so employees can shape their time away from the office. Our model allows employees to live in greater connection with the people, traditions, places, and activities they love while contributing to their team! Sensor Tower provides fair and competitive compensation packages that honor the investment our team members make each day.

    To support health and wellbeing, we offer industry-standard benefits and additional perks that our employees love. This includes stipends for office and / or gym setup, home internet, and daily meal delivery.

    We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, and veteran status.

    In support of the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.

    If you have a disability or special need, please do not hesitate to let us know and we'll do our best to accommodate. Interested in learning more?

    Submit your info and let's get a conversation going!

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