We are looking for a strong Sales Manager to ensure sustained growth of non-match day conference and event turnover through proactive sales, and efficient management of the conference and events sales team to grow the site's C&E revenue.
Strong knowledge of the conference sector is a must with established links and networks within both national and regional corporate and booking agent markets.
Your key responsibilities as the Sales Manager will consist of :
Proactively manage the annual site conference and event sales budget and business plan, meets and achieve challenging sales targets and exceed industry standards
Ensures offers and initiatives are implemented to deliver growth, profitability and continuous improvement through all channels
Leads in the creation of the conference and event business plan, along with encouraging the sales team to contribute
Coordinates site sales activities as listed (but not limited to) below :
Annually produce and implement a strategic conference and event business plan
Quarterly create a rolling marketing communications plan that is in agreement with the client’s Marketing Department
Every six months analyse data and present a sales strategy update
Produce a month-end report with in-depth detail of the past month's sales performance including conversion, business mix and lost business
Provide an accurate twelve-month sales forecast on a weekly basis, to monitor the business on the books and where necessary, to achieve budget implement a short term action plan
Weekly produce accurate summaries for Accounts including year-on-year growth percentage.
Grow, manage and sustain all key accounts through the support of the National Sales Manager, with account plans for each
Grow, manage and maintain all resellers and agents, through the assistance of the National Sales Manager, with account plans for each
Implements the company’s sales standards and procedures and actively monitors to ensure all set criteria are met, as per the Service Level Agreement (SLA).
Evolve and develop said SLA
Liaise and work closely with the client’s marketing department to ensure the creation of branded marketing as per brand guidelines
Display solid knowledge of the conference and event industry and produce and shares industry intelligence as required to influence and develop the strategic direction of the offer
Think creatively and generate new ideas, to grow the business and enhance revenue and profitability for the unit in future years
Analyse conversion of business to quickly identify growth / loss, implement actions where necessary
Working Pattern : 5 days over 7 Skills and Experience
The experience and knowledge we are looking for from the future Sales Manager include :
Develop a sales-led work environment
Recruit, manage, induct, train, motivate and appraise all direct reports versus targets
Conduct regular performance reviews with the team, ensuring appropriate training and development
Maintain standards to ensure succession and appraisal databases
Comply with all statutory and company policies and procedures to enhance employee engagement, retention and ensure the Investors in People accreditation
Instill a culture of achievement so all sales staff projects a positive, approachable, and professional image to enhance customer retention and win new business
Instigates and implements best practices at site level
Builds internal relationships, with the client to enable the delivery of service offered
Builds external relationships to attract both sales and talent to the company
Takes an active role in working with other sales managers in implementing and delivering long term strategy
As part of your package, we are offering a salary of up to £35,000, plus a 10% bonus of salary based on KPI's.