Sales Manager
1d ago

Working Environment

We are looking for a strong Sales Manager to ensure sustained growth of non-match day conference and event turnover through proactive sales, and efficient management of the conference and events sales team to grow the site's C&E revenue.

Strong knowledge of the conference sector is a must with established links and networks within both national and regional corporate and booking agent markets.

Job Description

Your key responsibilities as the Sales Manager will consist of :

  • Proactively manage the annual site conference and event sales budget and business plan, meets and achieve challenging sales targets and exceed industry standards
  • Ensures offers and initiatives are implemented to deliver growth, profitability and continuous improvement through all channels
  • Leads in the creation of the conference and event business plan, along with encouraging the sales team to contribute
  • Coordinates site sales activities as listed (but not limited to) below :

  • Annually produce and implement a strategic conference and event business plan
  • Quarterly create a rolling marketing communications plan that is in agreement with the client’s Marketing Department
  • Every six months analyse data and present a sales strategy update
  • Produce a month-end report with in-depth detail of the past month's sales performance including conversion, business mix and lost business
  • Provide an accurate twelve-month sales forecast on a weekly basis, to monitor the business on the books and where necessary, to achieve budget implement a short term action plan
  • Weekly produce accurate summaries for Accounts including year-on-year growth percentage.
  • Grow, manage and sustain all key accounts through the support of the National Sales Manager, with account plans for each
  • Grow, manage and maintain all resellers and agents, through the assistance of the National Sales Manager, with account plans for each
  • Implements the company’s sales standards and procedures and actively monitors to ensure all set criteria are met, as per the Service Level Agreement (SLA).
  • Evolve and develop said SLA

  • Liaise and work closely with the client’s marketing department to ensure the creation of branded marketing as per brand guidelines
  • Display solid knowledge of the conference and event industry and produce and shares industry intelligence as required to influence and develop the strategic direction of the offer
  • Think creatively and generate new ideas, to grow the business and enhance revenue and profitability for the unit in future years
  • Analyse conversion of business to quickly identify growth / loss, implement actions where necessary
  • Working Pattern : 5 days over 7 Skills and Experience

    The experience and knowledge we are looking for from the future Sales Manager include :

  • Develop a sales-led work environment
  • Recruit, manage, induct, train, motivate and appraise all direct reports versus targets
  • Conduct regular performance reviews with the team, ensuring appropriate training and development
  • Maintain standards to ensure succession and appraisal databases
  • Comply with all statutory and company policies and procedures to enhance employee engagement, retention and ensure the Investors in People accreditation
  • Instill a culture of achievement so all sales staff projects a positive, approachable, and professional image to enhance customer retention and win new business
  • Instigates and implements best practices at site level
  • Builds internal relationships, with the client to enable the delivery of service offered
  • Builds external relationships to attract both sales and talent to the company
  • Takes an active role in working with other sales managers in implementing and delivering long term strategy
  • Benefits

    As part of your package, we are offering a salary of up to £35,000, plus a 10% bonus of salary based on KPI's.

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