Consumer Activation Executive
Imperial Tobacco
121 Winterstoke Road UKI Cluster, United Kingdom
10d ago

About us

Imperial Tobacco UK (ITUK) is one of the largest Fast Moving Consumer Goods (FMCG) companies in the United Kingdom. Our mission is to create something better for the world’s smokers, whether that’s via a tobacco portfolio that offers consumers comprehensive brand choice or through our best-

selling e-vapour brand, blu. ITUK is part of Imperial Brands PLC, a dynamic FTSE30 FMCG company, and is a certified Top Employer 2018.

For you, that represents an amazing opportunity - this is a place where ambitious, smart and independent people can really make an impact.

The role

Reporting to the Consumer Activation Manager UK&I this is a vital, dynamic role within the Consumer Marketing Team. The successful candidate will be responsible for successfully implementing the consumer activation plans across all festivals, billboards and other channels available within the UK and Ireland for tobacco (Tob Max) and Next Generation Products (NGP).

The role holder with have specific focus on the experiential and digital activation, monitoring and reporting. They will also support in the delivery of the social media strategy working with Consumer Activation Manager.

This is an exciting opportunity for someone with an entrepreneurial flair and an ability to think outside the box.

Key accountabilities

  • Support the development and lead the implementation of marketing, advertising, promotional and social media activities for NGP & Tob Max products in the UK& Ireland across all identified channels.
  • Monitoring and managing activity on all social media platforms via agency relationships
  • Create an omni channel activation plan and deliver and organise attendance at relevant events (e.g. festivals, trade fairs) to maximize brand exposure and consumer touch points either via agency, or internally resourced for both NGP and TobMax
  • Analysing and reporting on activation plans and expenditure as required.
  • Monitor and benchmark competitor activities, category trends and consumer habits, recommending plans and actions to ensure consumer activation surges ahead of the competition
  • Identify activation opportunities and propose innovative solutions to solve them
  • Establish close working relationships with Cluster functions and Division and Fontem to ensure mutually beneficial success of the Cluster.
  • Agree and monitor appropriate operational KPIs and reporting, proactively taking remedial action to resolve any identified issues or concerns
  • Social media management aligned to online activations e.g. Valentine’s day activation is managed across all touchpoints (on site banners, email, blog, social, offline guerilla)
  • Skills & experience

  • Proven track record of successful delivery of omni-channel activation (inc online).
  • Full driving licence
  • Experience in social, media management or digital marketing.
  • Experience managing third parties and working towards challenging deadlines
  • Content Creation experience : eg Blog, vlogs, film / photography.
  • Highly developed organisational and delivery behaviour and attitudes.
  • Excellent influencing and stakeholder management skills in a complex matrix organisation.
  • Highly commercial and numerate.
  • Excellent analytical skills.
  • Entrepreneurial, growth mindset
  • Proactive, confident, self-motivated
  • Prepared to challenge conventional thinking
  • What we offer

    Imperial Tobacco offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).

    Next steps

    Interested applicants should apply with their CV highlighting their suitability for the role.

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