Multichannel Content Executive
Bury, United Kingdom
15h ago

To help manage, upload and improve the creative content across the scotts Multi-channel platforms. Co-ordinating both internal and third party creative resource, project management and delivery, plus ensuring creative consistency and best-in-class creative is executed across the board.

  • Be responsible for the day to day changes across content on multi-channel, including : mobile, desktop, app and kiosk.
  • This includes briefing content and the delivery of homepage content changes per week.

  • Taking ownership of on site promotions - ensuring the correct marketing comms are in place across the site including banners, USP’s and badging when necessary.
  • Owning key campaigns such as Black Friday / Christmas / Sale and new product launches, ensuring these are executed on time and to the correct standard.
  • Working with the wider team to develop site improvements for scotts that drive conversion across all purchasing funnels and devices.
  • Working closely with the marketing and retail teams to ensure all digital screens in store are up to date, reflective of website content and are executed with a 360 approach.
  • Weekly reviews of the navigation - across both desktop and mobile. Working with the wider team to ensure the correct products / brands are all featured and are commercially relevant.
  • Ensuring any customer facing details - from FAQ’s to online T&CS are up to date and displaying correctly.
  • Ensure brand guidelines and creative consistency is executed across the full estate including desktop, mobile, app, kiosk and any additional digital builds.
  • Making sure all of these channels are fully up to date with the latest campaign and marketing imagery.

  • Ensure that the customer journey is smooth and effective from all marketing touch points through to purchase.
  • Work alongside the creative team to brief in the studio of digital marketing requirements for JD across all channels including desktop, mobile, apps, social media & email.
  • Complete competitor reports across relevant competitors to ensure we are best in class & competing.
  • Work with wider teams to continually improve the process needed to deliver the best-in-class and on-time work.
  • Continually monitor competitor activity and relevant creative sources for inspiration and share with the wider team.
  • Manage content launches to ensure timed content hits deadline.
  • Works with 3rd party brands to ensure full digital requirements are given and executed.
  • Ensure updates to landing pages and brand pages are completed in a manner that optimises content for trade in order to drive sales and conversion.
  • Work with Online Merchandising team to create product stories.
  • Develop strong relationships across the business including with the merchandising, marketing, retail & buying teams.
  • Identify concepts and processes that will contribute to the scotts website sales and profit targets.
  • Own all content aspects of new market launches from requirement collection stage of the project to post go live.
  • Review top site searches and action merchandising rules for JD’s devices to improve results and conversion.
  • Test banners / product listings and links to ensure correct links and assets are used.
  • Complete daily site checks of key devices through testing and review of customer interactions.
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    Senior Multichannel Content ExecutiveMultichannel Content Executive

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