ABM Marketing Manager
Apex Resourcing Ltd
City of London
9h ago

ABM Marketing Manager - Accounts Based, £55,000 to £65,000 PA + Equity + Benefits a leading professional services company that provide an intelligent risk management platform for financial services companies are looking for an experienced Marketing Manager with Key Account-

Based / ABM Marketing experience.

Based from Central London you’ll be responsible for developing, managing and executing account-based marketing plans that support the companies sales objectives and driving pipelines in target client accounts.

You’ll work across multiple channels - including digital, direct, events & social - to drive forward integrated initiatives that meet the needs of varied ABM segments.

Desirable Skills & Experience of the ABM Marketing Manager

  • You are an experienced lead generation marketer within B2B tech companies - with ideally some key account ABM marketing experience
  • You’ll be able to evidence a great track record of planning, executing and delivering lead generation goals through integrated marketing campaigns -
  • backed up by success metrics around pipeline, acquisition, and growth

  • An understanding of financial services in the UK is a must-have (any knowledge of IT, Operations, Compliance and / or Risk Buyer personas with Financial Services would be a great bonus!)
  • You have a collaborative mindset, actively working together with key internal teams to inform your strategy and ensure everyone is aligned
  • You have hands-on data and analytics experience using CRM and / or marketing automation software
  • You’re looking for a dynamic startup culture - you thrive on ownership, managing multiple projects, flexing to business needs, and be a proactive problem solver.
  • You have a curious mind, with an appetite to learn new things.
  • Synonyms; ABM Marketing, Marketing Manager - Accounts Based, Financial Services, Fintetch, Compliance, Automation, Digital Marketing

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