Aviva Digital is expanding and we have an opportunity for a talented Senior Content Writer to join the team on a fixed term contract.
The role is based in our Digital Factory in London with the opportunity to work in Norwich, if you prefer.
Aviva Digital was launched just over three years ago with the mission to step change Aviva’s digital capability globally and to create a successful direct digital business, primarily in the UK.
As we enter the business’s fourth year we have established strong foundations and have a clear set of priorities to build a successful, growing direct digital business.
Purpose of the role :
As Senior Content Writer, you will have overall accountability for the quality and consistency of all customer facing digital copy for the Aviva brand.
Managing a team of 4 content writers, you will also personally produce some written content and ensure that all copy developed for use on the website or through marketing channels are to a high standard and consistent with Aviva's brand.
Duties & responsibilities :
Work alongside partners to refine requirements, prioritise work and challenge when business and customer values are not met
Handle all output from writers reviewing and editing where required
Ensure all copy follows content process and workflows including sign-off and approvals
Approve and feedback on copy delivered by copywriters
Write digital content as and when required
Optimise editorial strategy alongside key partners
Ensure optimisation standards and success metrics are set and achieved
Ensure content meets accessibility guidelines
Produce high quality copywriting across our digital platforms and channels that aligns with the editorial standards and TOV guidelines
Consistent improvement in copy writing capabilities
Collaborative and effective working relationships with Marketing Scrum Masters and Marketing Managers resulting in copy that meets business needs as well as digital best practice
What skills & experience are we looking for?
Previous experience of leading a team of writers in a complex corporate structure
Previous experience in a web copywriting role
Experience editing content
Experience using and managing Content Management Systems.
Strong English writing and oral skills
Experience of working in web, ecommerce and / or Digital Marketing environments
Ability to challenge the status quo
A marketing / Digital / e-Business / English or Journalism related degree would be advantageous but not essential
What will you get for this role?
Competitive salary depending on skills, experience and qualifications
Generous defined contribution pension scheme
Annual performance related bonus and pay review
Minimum holiday allowance of 29 days plus bank holidays and the option to buy / sell up to 5 additional days
Up to 40% discount for some Aviva products through My Aviva Extras plus discounts for Friends and Family (some exclusions apply)
Excellent range of flexible benefits to include a matching share save scheme
Additional Information :
One of Aviva’s core values is Care More, and this is brought to life through the flexible ways we like to work. This may include working from home some of the time, or flexible work schedules to accommodate parent and carer responsibilities, further studies and hobbies.
Our diversity and inclusion policies and initiatives are shaping an environment where everyone feels welcome regardless of age, disability, race, ethnicity, gender, gender identity, religion, culture, sexual orientation, national origin, marital status, pregnancy, maternity or those with other caring responsibilities.
Our approach helps to ensure that Aviva is a place which values difference and provides equal opportunities for all.
As a disability confident employer we guarantee to interview anyone with a disability, (As defined in The Equality Act 2010) whose application meets the minimum criteria for the post.
By minimum criteria’ we mean that you must provide us with evidence which demonstrates that you generally meet the level of competence required, as well as meeting any of the qualifications, skills or experience defined as essential).
Please apply through the website and then email the contact listed in the advert to notify us that you meet the conditions for the guaranteed interview scheme.
We prefer all applications to be submitted online, however if you require an alternative method of applying please contact Shanice Morgan in the Resourcing team on 0121 234 7626 or shanice.morgan aviva.com