Regional Customer Marketing Manager, Northern Europe
BOARD International SA
London, GB
5d ago

Are you passionate about customer relationships and B2B marketing, eager to learn and ready to hit the ground running while working in an international environment? Then this role is made for you. Board International is looking for a motivated Regional Customer Marketing Manager to join our team to help build and deliver customer-centric marketing programs in Northern Europe (UK, Nordics, and MEI), focusing on customer retention, expansion, and advocacy. Reporting into the Head of Customer Marketing, your role will have the following strategic responsibilities:

  • Design and implement customer-centric campaigns to support sales on renewals, referrals, cross-sell and upsell opportunities
  • Lead and manage customer engagement and communication programs
  • Connect with customers to ensure continued education and success throughout the relationship lifecycle
  • Identify key customers that can act as advocates through case studies, speaking opportunities, analyst references, etc.

Additionally, you will be focusing on a number of tactical activities:

  • Manage upsell/cross-sell campaigns to the installed base of customers to grow pipeline and closed deals in conjunction with the Account Management team
  • Create automated campaigns in Marketo to target the installed base
  • Manage customer database to ensure customer profiles are complete and contact information is accurate and actionable
  • Understand the regional installed base of customers including products purchased, vertical information, use cases, location and willingness to speak to the press, act as sales or analyst references and speak at events working closely with Account Managers / Account Owners
  • Manage case studies, video testimonials, references, press releases and analyst reviews and customer participation in various events and webinars
  • Help foster the feeling of community amongst customers via customer specific events, webinars and regular communications
  • Act as a regional liaison with the global team for efforts such as Customer Advisory Board
  • Work closely with global customer marketing to track and hit targets for NPS and other key metrics pertaining to the role
  • Understanding complex buying/selling processes involving multiple decision-makers for software and services purchases in enterprise accounts – particularly the buying process for SaaS solutions
  • Working collaboratively and sharing best practices with global customer marketing team



  • Previous experience in field marketing, customer marketing or installed base marketing
  • Degree in marketing, communications or other relevant majors
  • Excellent stakeholder management skills
  • 3 years’ experience in a senior marketing role 
  • Passionate about customer marketing with fantastic interpersonal skills
  • Understanding of the BI and CPM industry
  • Microsoft Office expertise
  • Familiarity with Salesforce and Marketo is a plus
  • The desire to meet and exceed measurable performance goals
  • Strong organizational and time management skills
  • Excellent written and verbal communication skills
  • The ability to work independently and under pressure
  • An extra language on top of English is not required, but strongly appreciated
  • Adaptable to an ever-changing organization
  • Creative, fun and open minded

Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.

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