About the Role
We are looking for an Affiliate Manager to join our growing Marketing team here at Matalan Head Office. You will play a key role in driving the digital marketing strategy for Matalan delivering against omni-channel KPIs.
Supporting the Senior Omnichannel Marketing Manager, this role will be responsible for demonstrating the benefits of the affiliate channel and articulating how we should move the channel forwards.
Accountable for developing and executing Affiliate Marketing strategies.
Accountable for the management & efficiencies of spend in the Affiliate channels.
Responsible for developing business cases for new opportunities within the Affiliate space.
Manage, maintain and optimise affiliate campaigns & relationships.
Accountable for daily, weekly and monthly forecasting & reporting across the Affiliate channel.
Responsible for interfacing & building strong working relationships across eCommerce, marketing & trading.
Responsible for aligning plans to the company trade plan & wider marketing plans.
Utilise the econometrics & attribution models to influence decisions to optimise campaigns & plan future campaigns across marketing.
Ensure that digital KPI’s are understood by business stakeholders and used appropriately
Keep up to date with new innovations & changes in the market to help identify opportunities.
3 years experience working within the affiliate market.
Should have experience of the omni channel retail environment.
Should be a subject matter expert with a passion for digital media & eCommerce.
Able to apply strategic & commercial thinking to campaigns, both on & offline.
Able to use analytics packages i.e GA 360.
IT literate with knowledge and experience of all Microsoft Office especially Excel.
Excellent communication skills with the ability to influence key business stakeholders.
Excellent planning and organisation skills.
Highly driven and determined with a proactive approach.
Able to develop self taking a proactive approach to learning & others around them.
Able to work as part of a large commercial team.
Your place in our world
Senior Omnichannel Marketing ManagerAffiliate Manager