Head of CRM
London, ENG, GB
2d ago

About the role

We’re on the hunt for an experienced Head of CRM to lead and grow our email marketing team and create a world-class CRM function.

You’ll plan and execute our email marketing strategy for all segments of the customer and professional life cycles, growing our active users and supporting the business’s goals.

You'll have vast experience in CRM or performance marketing, with a drive to innovate and try new things.

Our ideal candidate is someone who’s had proven successes in customer lifecycle marketing, have strong management and leadership skills, as well as a desire to create powerful, personalised digital campaigns that resonate with audiences and get results.

Some of our benefits

Share options in a rapidly growing company whose founders have a proven track record

Flexible working policy

Private health insurance

Free off-site bark employee private gym

Monthly socials and massive parties

Fully stocked kitchen and weekly team lunches

Be at the forefront of an industry with new and exciting problems to solve!


Leading the email marketing department towards multi channel automation, continual optimisation, and identification of special projects

Define and drive the promotional strategy and calendar

Own the end-to-end customer and professional journey, optimize to drive conversion and retention

Plan and execute the email and cross channel communication strategy for B2B and B2C audiences globally (8 countries), including the testing program

Work closely with our Analytics team to manage and report on the customer and professional database, with a focus on retention and engagement

Work with product and tech teams to create tools, experiences and customer journeys to continue improving owned channels

Conduct weekly and monthly insightful analyses, share recommendations with the wider team to further improve email performance

Maintain documentation for processes, A / B tests, and promotions that succeed through email

Leading the appointment and integration of CRM tools

Manage, mentor and grow the email marketing team

Required skills and experience

7+ years in a performance marketing / CRM role, ideally in a marketplace

Expert in Iterable, or similar email service providers

Experience in growing business through owned channels

Familiarity with analytical and database tools

Have experience with app based lifecycle marketing

Ability to build strong relationships across varying teams in the business

Ability to thrive in a fast-paced environment

Data-driven approach with excellent strategic and analytical thinking skills.

Knowledge and capability of HTML coding and CSS are desirable

Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit

Highly organised, with great attention to detail

Ability to manage multiple tasks simultaneously and meet deadlines

Proactive - comfortable with reporting to key stakeholders and contributing new email ideas

Proven experience of working on lifecycle automated campaigns

Proven success in a fast-moving, dynamic environment such as a start-up or scale-up business is highly desirable

Past experience in team management

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