Marketing Executive - BTEC
London, United Kingdom
4d ago

About Pearson

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale.

We believe that wherever learning flourishes so do people.

Our Vision

Our vision is to have a direct relationship with millions of lifelong learners and to link education to the way people aspire to live and work every day.

To do that, we’ll collaborate with a wide group of partners to help shape the future of learning. We believe that we all need to embrace lifelong learning, continuously acquiring new knowledge and skills to thrive in an ever-changing and increasingly connected world.

About the team

The BTEC Marketing team generates creative, lead generating B2B campaigns which engage teaching professionals with qualifications and learning services which prepare young people for the world of work.

Our markets are both in the UK and international. Based in Oxford and London, we’re an open, friendly team, always open to new ideas and supported by specialists in digital, events, data and research.

About the role

The ideal role for an early career Marketing professional who'll support the delivery of product campaigns and plans.

If this is the job for you, you’ll be able to :

Play a key role in implementing multi-channel, end-to-end sales lead generating campaigns, delivering them to the highest quality, on time, within budget and meeting KPIs.

Draw on research, message testing and time spent in the market to gather customer and competitor insights and use this to inform marketing campaigns and customer experience.

Work with suppliers to commission, track and deliver print and mail items, ensuring all content meets SLAs and quality standards.

Meet clear targets and goals for each campaign and measure success through weekly and monthly reporting to drive continuous improvement.

Seek out ideas, insights and inspiration from within and outside the education industry to drive creativity and innovation in all aspects of your work.

Collaborate with internal teams and colleagues including Sales, Product Management and Teaching Services, ensuring an integrated, go-to-market approach.

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Essential :

A minimum 1 year of experience in marketing environment.

Educated to degree level or equivalent, preferably in marketing or business.

High level of enthusiasm and drive used to self-start, inspire and motivate the others.

Results-driven with the energy and resilience to make things happen.

Ability to build relationship and work collaboratively both internally and externally.

Commercial mind set.

Ability to work under pressure, staying ahead of complex schedules, and maintaining cutting-edge knowledge.

A good working knowledge of Microsoft Office (i.e. Word, Excel and PowerPoint).

Desirable :

Previous work experience in publishing or education sector.

Good understanding of the UK education sector.

Experience of adhering to a well-known UK or international brand.

CIM qualified or strong desire to gain CIM qualification.

Primary Location : GB-GB-Oxford

Other Locations GB-GB-London

Work Locations : GB-Oxford-Jordan Hill Halley Court Jordan Hill Oxford OX2 8EJ

Organization : Core

Employee Status : Regular Employee

Shift : Day Job

Job Posting : Dec 10, 2019

Job Unposting : Ongoing

Schedule : Full-time Regular

Req ID : 1915970

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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