Agency : Havas SO
Job Description Summary :
The Social and Digital Account Manager / Senior Account Manager will report into the social and digital lead.
In this role you will demonstrate a real thirst to understand the business and develop healthcare communications skills, this role will play a key role in the smooth running of client accounts, with their main responsibility to provide digital, social and administrative and logistical support.
The Social and Digital Account Manager / Senior Account Manager will be expected to be a true team player, embracing tasks with enthusiasm and a can do’ attitude.
Their aim over time should be to build confidence in taking ownership for the smooth running of designated projects.
As you progress you will be expected to start to develop an understanding of digital skills and processes (with an emphasis on media monitoring and reporting), relationship building and event management required in the healthcare communications industry.
Job Description : Account Management
Day to day management of tactics / projects comprising social and digital communications programme
Management of digital advertising activations and evaluations
Leading social and digital listening (Brandwatch, google trends etc) activities
Manage and motivate the junior team to ensure objectives set are achieved to the highest possible standards
Provide junior team with clear and accurate project briefs and delegate workload accordingly
Provide constructive and timely feedback to team on work set
Highlight any training and development needs of junior team to Line Managers
Regularly update client on progress and any changes to ongoing account activity
Ensure timely response by team to client enquiries
Continue to develop and manage third party relationships
Ensure all written communication is of the highest quality (good grammar; spell-checked)
Demonstrate ability to up-manage members of senior team to help them make best use of their time by involving them where appropriate but also taking own initiative to progress work to sufficient level before requesting their input
Maintain and manage regular contact with clients and advise on necessary programme changes / external issues
Manage the preparation (agenda, hand-outs, liaison, team presentations) in client update meetings
Question and challenge clients when required
Identify opportunities for organic growth with existing clients
Develop knowledge of the internal environment in which clients operate demonstrate an appreciation of the challenges they may be facing in their role relative to where HSO can help
Communications (PR, Advocacy and Medical Communications)
Start to increase strategic overview of account, advising clients on new issues / external environment and contribute to strategic planning meetings
Develop thorough knowledge of the media across a number of different sectors and be able to advise clients on appropriate targeting
Initiate and develop relationships with relevant industry experts and opinion formers, leveraging these within campaign activity where appropriate (incl.
knowledge of most quoted / influential KOLs or HCPs)
Maintain and strengthen own personal media contacts through regular and targeted briefings
Continue to develop and input into communications and media strategies for client campaigns take a lead role in development of annual communications plans
Participate and contribute to the generation of creative ideas & platforms
Generate content for different platforms and audiences (Medical, media, client, social, etc)
Oversee the development and implementation of media relations activities e.g. press events, conferences
Fine tune writing skills, proficiently preparing and reviewing key press materials, correspondence and client information, as well as drafting more complex written materials, i.e. proposals
Support senior team members in the preparation and delivery of presentations and new business proposals
Take an active interest in competitor activities and provide counsel in relation to any significant developments
Assist senior team members to ensure realistic setting and meeting of client deadlines and budgets
Assist with budgetary control (put trackers in place, begin to take responsibility for monthly forecasting / reconciliation, ensure accurate estimates and invoicing)
Review budget status at all times working to ensure account profitability and minimal over-servicing
Continue to develop an understanding of the NHS / international health systems and broader health environment, applying growing knowledge towards the implementation and development of client and new business programmes (UK and global)
Build knowledge of the pharmaceutical industry and internal / external environment
Keep updated on new developments within the healthcare industry
Keep updated on the ABPI, PAGB codes and MHRA and other regulatory bodies that impact on client business
Essential Skills & Knowledge
Excellent people management skills particularly delegation and coaching
Excellent verbal and written communication skills
Deep knowledge of all major social and digital platforms
Deep knowledge of Brandwatch and meltwater
Deep knowledge of advertising solutions- google ads manager, Facebook business manager, Twitter Ads, TikTok ads, LinkedIn business manager
Ability to write social media strategy and playbooks
Trained and demonstrated success in digital and social media under medical regulatory codes such as ABPI, ABHI, EFPIA, FDA
Good project management skills
Ability to multi-task and work under pressure
Ability to use own initiative
Excellent knowledge of the pharma, healthcare and media environments
Financial management skills - budgeting
We’re looking for someone who is
Level of Experience
Senior Account Executive experience within a comparable industry
Degree or of graduate level
Skills : Contract Type :
Contract Type : Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.
We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Due to high volume of applications, only eligible or matching candidates will be contacted by us.