Social and Digital Account Manager
Havas Health & You
4d ago

Agency : Havas SO

Havas SO

Job Description Summary :

Job Overview

The Social and Digital Account Manager / Senior Account Manager will report into the social and digital lead.

In this role you will demonstrate a real thirst to understand the business and develop healthcare communications skills, this role will play a key role in the smooth running of client accounts, with their main responsibility to provide digital, social and administrative and logistical support.

The Social and Digital Account Manager / Senior Account Manager will be expected to be a true team player, embracing tasks with enthusiasm and a can do’ attitude.

Their aim over time should be to build confidence in taking ownership for the smooth running of designated projects.

As you progress you will be expected to start to develop an understanding of digital skills and processes (with an emphasis on media monitoring and reporting), relationship building and event management required in the healthcare communications industry.

Job Description : Account Management

Account Management

  • Day to day management of tactics / projects comprising social and digital communications programme
  • Management of digital advertising activations and evaluations
  • Leading social and digital listening (Brandwatch, google trends etc) activities
  • Manage and motivate the junior team to ensure objectives set are achieved to the highest possible standards
  • Provide junior team with clear and accurate project briefs and delegate workload accordingly
  • Provide constructive and timely feedback to team on work set
  • Highlight any training and development needs of junior team to Line Managers
  • Regularly update client on progress and any changes to ongoing account activity
  • Ensure timely response by team to client enquiries
  • Continue to develop and manage third party relationships
  • Ensure all written communication is of the highest quality (good grammar; spell-checked)
  • Demonstrate ability to up-manage members of senior team to help them make best use of their time by involving them where appropriate but also taking own initiative to progress work to sufficient level before requesting their input
  • Client Activity

  • Maintain and manage regular contact with clients and advise on necessary programme changes / external issues
  • Manage the preparation (agenda, hand-outs, liaison, team presentations) in client update meetings
  • Question and challenge clients when required
  • Identify opportunities for organic growth with existing clients
  • Develop knowledge of the internal environment in which clients operate demonstrate an appreciation of the challenges they may be facing in their role relative to where HSO can help
  • Communications (PR, Advocacy and Medical Communications)

  • Start to increase strategic overview of account, advising clients on new issues / external environment and contribute to strategic planning meetings
  • Develop thorough knowledge of the media across a number of different sectors and be able to advise clients on appropriate targeting
  • Initiate and develop relationships with relevant industry experts and opinion formers, leveraging these within campaign activity where appropriate (incl.
  • knowledge of most quoted / influential KOLs or HCPs)

  • Maintain and strengthen own personal media contacts through regular and targeted briefings
  • Continue to develop and input into communications and media strategies for client campaigns take a lead role in development of annual communications plans
  • Participate and contribute to the generation of creative ideas & platforms
  • Generate content for different platforms and audiences (Medical, media, client, social, etc)
  • Oversee the development and implementation of media relations activities e.g. press events, conferences
  • Fine tune writing skills, proficiently preparing and reviewing key press materials, correspondence and client information, as well as drafting more complex written materials, i.e. proposals
  • Support senior team members in the preparation and delivery of presentations and new business proposals
  • Take an active interest in competitor activities and provide counsel in relation to any significant developments
  • Financial Management

  • Assist senior team members to ensure realistic setting and meeting of client deadlines and budgets
  • Assist with budgetary control (put trackers in place, begin to take responsibility for monthly forecasting / reconciliation, ensure accurate estimates and invoicing)
  • Review budget status at all times working to ensure account profitability and minimal over-servicing
  • Industry Awareness

  • Continue to develop an understanding of the NHS / international health systems and broader health environment, applying growing knowledge towards the implementation and development of client and new business programmes (UK and global)
  • Build knowledge of the pharmaceutical industry and internal / external environment
  • Keep updated on new developments within the healthcare industry
  • Keep updated on the ABPI, PAGB codes and MHRA and other regulatory bodies that impact on client business
  • Essential Skills & Knowledge

  • Excellent people management skills particularly delegation and coaching
  • Excellent verbal and written communication skills
  • Deep knowledge of all major social and digital platforms
  • Deep knowledge of Brandwatch and meltwater
  • Deep knowledge of advertising solutions- google ads manager, Facebook business manager, Twitter Ads, TikTok ads, LinkedIn business manager
  • Ability to write social media strategy and playbooks
  • Trained and demonstrated success in digital and social media under medical regulatory codes such as ABPI, ABHI, EFPIA, FDA
  • Good project management skills
  • Ability to multi-task and work under pressure
  • Ability to use own initiative
  • Excellent knowledge of the pharma, healthcare and media environments
  • Financial management skills - budgeting
  • We’re looking for someone who is

  • Leader
  • Approachable
  • Level of Experience

  • Senior Account Executive experience within a comparable industry
  • Qualification

  • Degree or of graduate level
  • Skills : Contract Type :

    Contract Type : Permanent


    Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.

    We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

    Due to high volume of applications, only eligible or matching candidates will be contacted by us.

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