Growth Digital Marketing Specialist for Sweden
Skyscanner
Glasgow
1d ago

Skyscanner is a leading global travel search site and app, a place where people are inspired to plan and book direct from millions of travel options at the best prices.

We employ over 800 staff across ten offices globally, and, having reached market leader status, we were recently acquired by Chinese online travel company Ctrip in a deal valued at £1.

4bn. While we remain operationally independent, our acquisition by Ctrip allows us to take the business to the next level of accelerated global growth.

It’s a hugely exciting time for Skyscanner and the over 60m people who use us every month. We are unbiased and free, and our secret is in our unique proprietary technology that connects people directly to everything the travel industry has to offer.

We’re looking for an analytical, experienced and creative Growth Digital Marketing Specialist to be based in our Glasgow or Edinburgh office.

You’ll help to shape, deliver and execute the strategy and activity for the Swedish market, to drive growth through highly-

creative and high-performing marketing activities.

Are you user-centric? Product focused and growth obsessed? Can you Identify innovative growth techniques, test and scale them for hyper-

growth? If you have the ability to analyse data, interpret it and understand how to use this to drive your decisions then this could be the role for you.

Skyscanner operates in a Tribes and Squads model and we have created an operating culture where there is a high level of trust, autonomy and transparency.

Our growth managers work in autonomous teams (squads), they create their own backlog and don’t have dependencies in order to deliver to their users.

We are continually evolving an environment whereby engineering, growth, data science, and product live together and practices such as peer review and experimentation are the norm.

What you can expect as a growth specialist

  • A supportive, trusting and transparent working environment
  • A place to look at things differently and challenge and offer solutions
  • An opportunity to work with teams across the business and have real influence and autonomy over strategy and delivering projects
  • The opportunity to actively drive change in a fast paced, thriving and growing, unique culture
  • A place where you can relish in your passion and enthusiasm for the travel market
  • We deliver quickly and we’re never afraid of trying new things. Sometimes it fails but we have a culture of forgiveness and experimentation.
  • That’s what makes us fearless in taking bigger bolder steps. We’re in this together

  • An environment of continuous improvement where you optimise for impact and velocity
  • What we are looking for

  • Previous job experience within an internet economy business
  • Fluent speaker of English and native Swedish
  • Have a great knowledge of the Swedish market, particularly the digital landscape with a solid understanding of consumer behaviours in these markets / area
  • Be knowledgeable about the strategies required to win in Sweden, in terms of product, traffic acquisition, growth tactics, monetisation, etc. for both web and app
  • Hands on experience in the development and implementation of activity in the following channels : App related specialisms (ASO, Paid app acquisition, App re-
  • engagement and onboarding), SEO (Google)

  • Growth hacking mentality; Product led, data driven, highly creative
  • Evidence of driving significant growth
  • Proficiency in a range of tools across the marketing stack, for example : Tableau, Mixpanel, Appsflyer, Google Analytics would be a plus.
  • A bonus would be basic programming skills in the likes of SQL & Python to start taking this to the next level

  • Understanding of a 2-sided marketplace and how to drive growth among 2 or more distinct user groups
  • Experience of working in a lean and agile environment with hands on experience of relevant techniques and tools
  • Self-driven. You have fantastic organisational skills, integrity and great follow through on tasks. You don’t get overwhelmed easily
  • Naturally curious. You’re innovative, extremely creative and constantly looking for ways to tweak and optimise
  • Why Us?

    We are proud to have a working environment that sets our employees up for success, as well as all the usual perks you would expect from barista machines to massage chairs, to free food, holiday buying scheme as well as frequent townhalls with our CEO.

    What we really aim for is a place where people can thrive, be trusted to make impact and ultimately help us put our users first.

    What you will get in Glasgow -

    Situated in the vibrant city of Glasgow. Our office is in the heart of Glasgow’s city centre near the city’s shopping, eating and socialising hotspots.

    Home to many of our product engineering and growth squads and has a dedicated area for mob programming. With space to hire many more staff we are excited to welcome our new recruits.

    Skyscanner can offer you large scale, complex problems where you can reach 70 million users whilst enjoying a high level of autonomy and influence and a flexible working environment where you can thrive.

    Join us now.

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