Strategy & Planning Manager - Digital Media & Acquisition
MET Marketing
Skipton, North Yorkshire, United Kingdom
10d ago
source : Only Marketing Jobs

Working on one of the biggest product categories for this hugely successful business you'll be responsible for creating and delivering an insight led strategic plan across all areas of acquisition with a significant budget committed to paid digital media.

You'll need to have great knowledge and experience of owning digital media strategy and aligning this with other acquisition channels.

You'll develop strategy, allocate budgets and constantly monitor and report on performance to plan.

The Role :

  • Work closely with product team to understand objectives and create a strategic marketing plan to deliver results.
  • Continuously review performance versus plan and recommend changes where necessary including the briefing of media owners and internal marketing teams.
  • Monitor channel and media performance for acquisition and revise plans based on test and learn experience.
  • Align multiple stakeholders to one common goal.
  • The Person :

  • Experienced in creating and delivering marketing strategy.
  • Excellent understanding of paid digital media channels with significant budgets.
  • Great stakeholder engagement experience and effective communication and influencing skills.
  • Experience across a range of acquisition channels.
  • This Marketing Strategy and Planning Manager job is commutable from Skipton, Harrogate, Bradford and Leeds.

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