Role Overview An opportunity to join a rapidly growing digital subscription business, the Marketing Operations Manager will be responsible for improving the marketing effectiveness and productivity of the B2B marketing team.
You will be responsible for the use of marketing automation technology, optimising processes, improving data quality and using reporting and analysis.
The role supports and collaborates with our marketing acquisition and customer engagement teams. What you will be responsible for Define the business requirements for marketing technology and work with product and IT to deliver the marketing technology roadmap Adapt systems and processes to meet business goals whilst adhering to GDPR, ePrivacy and other data regulations Define and implement business processes to ensure systems are used correctly and consistently, and manage the quality of data Build reports and dashboards to provide visibility of marketing campaign effectiveness, covering new business and engagement funnels Better understand effectiveness of marketing activity (website performance, paid media, email campaigns, etc) and make recommendations to optimise funnels Maintain data quality through rigorous data analysis / reporting, standards definition and improving data hygiene (contact management, health of customer database, etc.
Create and run reports to identify quality issues and fixes, managing the work of four CRM data specialists based in Manila.
Also manages B2B revenue analyst in London Oversee data segmentation (list management) and drive the data quality of leads, existing readers and licence administrators Analyse marketing, sales and existing reader data to identify key prospects and industries for targeting Work with the CRM administrator and sales operations as required Collaborate with key stakeholders to identify gaps in current processes and systems, and optimise workflows for marketing and sales productivity.
Experience / skills you need to be successful in this role Essential Around 5 years experience in marketing operations and revenue marketing Extensive experience of working with CRM systems and marketing automation technologies Highly analytical and data literate Skills in process mapping and process optimisation Excellent digital skills and understanding of marketing / online technologies Effective communication skills and works in a collaborative way across multiple teams Has worked in a business-to-business environment, particularly working with a direct sales team Understands data / audience segmentation, user journeys and marketing funnels High focus on delivering results and understands the importance of measuring marketing activity Strong project management skills with attention to dates, deliverables and budgets.
Desirable Direct marketing or marketing qualification Power user of Salesforce.com and Marketo. What’s in it for you? FT Benefits Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career.
Examples of our benefits include; generous annual leave allowances, flexible working, medical cover, enhanced maternity & paternity packages and subsidised gym memberships.
Full details of our benefits can be found here. Further Information The FT is committed to providing an inclusive working environment for all.
We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and / or belief.
We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated.
Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview.
If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.