Applications Business Analyst London, England
London, England
12h ago

Company Overview

GroupM is the worlds leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m / SIX, as well as the outcomes-driven programmatic audience company, Xaxis.

GroupMs portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people.

The GroupM Global Investment Systems (GIS) team build and support scalable global platforms that bring together data, intelligence and insights for our local, regional and global trading and investment teams.

Position Overview

The Applications Business Analyst will be responsible for the acquisition and management of requirements for new projects whilst helping maintain and enhance a suite of investment reporting systems, analytics applications, and data solutions.

Activity will be for a range of markets globally.


The primary responsibilities of the Business Analyst are :

  • Work closely with key stakeholders including business sponsors, product owners, development and support teams, and other parties involved in the successful scoping, development, testing, delivery, implementation and onboarding for the systems and applications
  • Elicit and document requirements using interviews, document analysis, requirements workshops, site visits, business process descriptions, use cases, user stories task and workflow analysis
  • Have primary responsibility for backlog management, maintaining the quality of user stories and acceptance criteria for an agile project
  • Provide the primary point of coordination between local market delivery teams and global delivery teams
  • Coordinate and oversee stakeholder engagement activities, ensuring continued alignment with local and global strategies
  • Work with local markets to define, structure and deliver products against a phased programme of work based on a generic plan which is tailored to individual markets
  • Ensure a continued focus on successful delivery and providing genuine business value and benefits (i.e. business benefits rather than just technical delivery)
  • Perform in-depth data analysis which includes, but is not limited to, data profiling and data mapping between multiple data sources
  • Create detailed agile sets of user stories with acceptance criteria related to features and epics to describe new systems
  • Qualifications

  • Relevant commercial experience in a business analyst role in the domain of data warehouse, business intelligence, data analytics and / or reporting
  • Essential

  • Demonstrable experience of agile business analysis techniques - business process modelling, scenarios, user stories, use cases, acceptance criteria, etc.
  • Proven stakeholder management skills working with all levels of an organisation
  • Extensive experience working with software development teams (agile / scrum, onshore and offshore), product owners, end users and business stakeholders to ensure successful delivery and business adoption of new technology
  • Proven capability to deliver simplified user interface mockups
  • Business case development and benefits realisation experience
  • The ability to quickly learn and understand new business environments and processes
  • Planning, problem solving and decision-making skills
  • Excellent presentation, written and verbal skills
  • A proactive can do attitude and a willingness to be hands on
  • A natural desire to share knowledge and teach others
  • The ability to travel internationally (infrequently)
  • The ability to work with teams from different time-zones and attend conference calls outside local office hours occasionally
  • Desirable

  • Experience working in a media investment and / or ad tech environment in particular with TV, Video, OTT, CTV, and Programmatic (DSP / SSP).
  • Relational database knowledge, including ability to understand and craft entity relationship diagrams and write basic SQL queries
  • Experience with the Microsoft product suite particularly cloud-based data products such as PowerBI, Azure Data Lake, Blob Storage, HDInsight, Azure Data Factory, Azure SQL, Azure Analytics Services
  • Experience with Azure Dev / Ops (TFS) and Teams for backlog management and collaboration
  • A good understanding of media and technology trends and movements
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