Field Marketing Manager - Biologics & Simple Western
Abingdon, Abingdon, Oxfordshire, OX14 3NB
3d ago


By joining the Bio-Techne team you will have an impact on future cutting-edge research. Bio-Techne, and all of its brands, provides tools for researchers in Life Sciences and Clinical Diagnostics.

Position Summary :

The position will hold responsibility for the Bio-Techne Biologics and Simple Western product portfolios in EMEA. The post holder will be expected to collaborate with cross-functional teams to define, deploy and build a sustainable competitive advantage and establish measurable benefits to the business, by executing ROI’s and KPI metrics.

The position will contribute new ideas based on previous experience, as well as contact with customers / prospects in the market and analysing historical buying trends within the biologics and western blot markets.

The Product Manager must enjoy spending time in the market to understand problems, develop solutions and support the company’s overall strategy and goals.

The Biologics and Simple Western Product Manager will serve as the EMEA point of contact person for Biologics and Simple Western and be the general expert on their use and positioning.

Key Responsibilities :

  • Product Management
  • Marketing intelligence understand the market for the Biologics and Simple Western product lines, the customer requirements and competitor products
  • Create and execute the strategy for the Biologics and Simple Western product lines including the positioning of the product, route to market and marketing outputs
  • Input into new product development, including voice of customer, product roadmaps and launch of new products to the marketplace
  • Lifecycle management of the product line including growth opportunities, pricing, sales channels, sales support, product support, forecasting and obsolescence
  • Monitor and analyse performance of Biologics and Simple Western product lines and manage inventory in line with local policies
  • Liaise with other Product Managers to achieve corporate Bio-Techne strategies
  • Collaborate with and receive input from Sales, Product Development, Marketing Communications, Business Development, Executive teams, Key Opinion Leaders, and customers on a regular basis
  • Spend approx. 30% of time in the field, at conferences, with KOL’s and field travelling with sales representatives
  • Support executive reviews and input into the corporate annual financial cycle
  • Qualifications

    Education and Experience :

  • PhD / BSc in a Life Science subject
  • An excellent understanding of life science instrumentation
  • Demonstrable experience of working within a life science, product based environment with a strong commercial focus
  • Product Management experience advantageous
  • Possess strong IT skills; including experience of working with databases.
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