At RAPP, with unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years.
In today’s world the balance of power has shifted and customers are in control which is why we put people and their preferences at the heart of the brand experience through the discipline of CMR Consumer-
Managed Relationships. We create marketing that matters and RAPP’s expertise in data and marketing sciences gives us and our clients actionable human insight -
an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think;
we balance the left brain and the right and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.
RAPP is proud to employ over 1000 talented people across US, Brazil, UK, France, Germany, Singapore and Dubai and we actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision.
RAPP is part of the global network Omnicom and is part of the DAS Group of Companies.
As a member of the User Experience team you will be required to provide user experience consultancy, advice and design work to some of the UK’s best-
known brands across sectors such as Healthcare, Telecoms, Automotive and Financial Services. This is a hands-on role and you must have the ability to work alongside and communicate with other teams in the business such as Client Services and the Creative Studio.
This role works with a strong creative team alongside other specialists in ideas, content, design and technology and will work across all digital channels, including search, social media, digital marketing, websites and mobile.
The role is responsible for the user experience and interaction design for our client’s websites, mobile and tablet products and cross platform digital experience, ensuring that they meet creative standards which reflect our clients’ brand values and contribute to business goals such as increasing users, reducing churn, generating engagement and driving brand equity.
This role reports directly to RAPP’s Solutions Director and works particularly closely with the strategy, concept, design, development and project management teams and collaborates with all departments.
Develop and / or work with audience profiles to define user segment needs and provide benchmarks for delivered work
Deliver appropriate and innovative user experiences, producing detailed IA documentation that has a task-oriented and user-centered approach
Define user journeys / flows, ensuring users are able to achieve their goals effectively
Develop site architecture maps, wireframes and functional specifications
Develop and maintain consistency of accessibility and interaction design guidelines for all web and mobile activity as our clients require
Ensure that proper processes are in place to deliver the best possible work incorporating user centered design and user experience consultancy as required
Oversee user testing activity, and (where necessary) recruitment and management of external agencies to deliver this
Work with project managers and other relevant business owners throughout the project lifecycle and have experience with both waterfall and agile projects approaches
Work with Account Management, Planning and New Business to help sell UX services by providing proposals, site reviews and research
Actively support the Solutions Director in promoting the UX offering and its benefits to clients within the business
Support the Planning team by championing the user through the production process using target audience insights identified by the Planning team to develop the User Experience
Collaborate with creative teams to interpret and develop the detailed solution from their concepts
Collaborate with graphic designers to ensure the IA will work with and support the design vision
Collaborate with technical teams to ensure the IA is technically sound and innovative
Work with the Solutions Director to develop and refine IA processes within the agency
Deliver all required UX materials on time
SKILLS AND EXPERIENCE
Demonstrable hands-on experience in developing user experience concepts through user journeys, wireframes, site structures, site maps and process flows
Excellent oral and written communication skills with proven ability to articulate IA solutions and sell stakeholders on user-friendly design
Knowledge of UX and visual design tools, e.g. Axure, Sketch, Illustrator etc.
Good knowledge of user interface design principles, usability, and accessibility
Additional skills in User Testing and Analytics will be beneficial
Detailed knowledge and practical experience of user experience methodology and practices including user-centred design, expert evaluation, competitor benchmarking, usability testing and user research and information architecture
Experience of delivering design and UX in a commercial environment working on products with a transactional / e-commerce
Good understanding of web analytics and business metrics, and their constructive use in the UX / design process
Ability to deliver all related deliverables including sitemaps, user journeys, wireframes, prototypes, specifications, content audits and competitor and user analysis
Experience of working with senior commercial executives, and converting their requirements into winning products
Experience of working with developers in an agile environment
EDUCATION AND OTHER REQUIREMENTS
You should be a good fit with the RAPP cultural values : get curious, stay restless, celebrate hard, be ready, and most importantly, jump in
Ability to work collaboratively and under pressure
You’ll be comfortable working on several projects simultaneously and able to balance conflicting requirements to get the job done
You’ll relish working in a fast-moving, commercial environment and have the proven ability to work as part of a multi-
disciplinary team, working with designers, copy writers, developers, planners, project managers, and account managers
You’ll want to work as part of a talented, innovative and motivated team and to bring out the best in our clients and other teams
You’ll be motivated to work for the best project outcome, whatever the constraints and be able to step up and take the lead where necessary
Up to date industry knowledge and an ability to train and support others in their knowledge and expertise