Strategic Planner
EXOS
London, UK
4d ago

Overview

EXOS helps people perform at a high level so they can achieve what matters most to them. Since our founding in 1999, we’ve become a leader in proactive health and performance, trusted by more than 150 clients, including corporations, academic institutions, health systems, sports organizations, the U.

S. military, community centers, and residential communities. With award-winning facilities and spaces, technology, equipment, and services, EXOS connects people to the solutions they need and provides individualized plans based on time-

tested fundamentals and research in order to help people take control of their health and performance.

Responsibilities

We’re looking for an empathetic generalist at heart who’s an account planner by trade. Someone who seeks new and interesting ways to understand people, stays ahead of the curve when it comes to identifying trends (business, consumer, cultural), and instinctively spots big ideas.

This person is a master of narratives and can create simple presentations that tell stories and provide recommendations that contribute to the strategic direction of the work.

While making-the-world-a-better-place is often taken lightly these days, we’re actually trying to live up to its original intent by helping people get stronger, recover faster, feel less pain, and get healthier.

In order to do this, we need to see the world through their eyes and make their voices heard. That’s why we need your help.

DAY-TO-DAY RESPONSIBILITIES

  • Work with our VP of European accounts and her team to identify trends, behaviors, and research topics worth investigating further.
  • Present strategic ideas (i.e., what we need to do / say) directly to senior clients
  • Use both desk and field research to unearth truths and unexpected insights about people as it relates to health, wellness, and other aspects of human performance.
  • Blend anthropology with ethnography. Use surveys and questionnaires, conduct un / focus groups, and perform in-depth interviews.
  • Craft narratives to walk others through the customer journey, which will likely include personas, experience maps, and videos from in-
  • person interviews or customer intercepts to ensure certain learnings hit home.

  • Frame-up category, competition, culture, and customer in the form of positioning maps to identify white spaces.
  • Develop compelling, single-minded creative briefs and share with teams in a way that informs as much as it inspires.
  • Evaluate creative ideas to ensure they nail the brief and, ultimately, address the insight you uncovered in your research.
  • Test concepts, copy, and designs as needed to check the temperature of your target audiences.
  • Other duties as assigned
  • REQUIRED QUALIFICATIONS

  • You have at least 4 years of practical, hands-on work experience.
  • You graduated with a BA / BS degree in Anthropology, Social Sciences, Psychology, Human Factors, HCI / Computer Science, or a related field that has helped you transition into a planning career.
  • Understanding how you’ve worked on past projects will be a critical part of the initial vetting process, so we’re asking all candidates to share any relevant artifacts (e.
  • g., case studies, slide decks, briefs, personas, customer journeys, etc.) to give us a better sense of your skills.

    PREFERRED QUALIFICATIONS

  • You have a proven track record of successfully interfacing with clients and leading them into new strategic areas
  • You are a strong storyteller and presenter at your core and can adapt your message to a variety of audiences
  • You have a deep and broad understanding of key business drivers and can deliver solutions
  • You are well versed in most forms of quantitative & qualitative research methodologies, and working knowledge of when and how to apply them
  • You are able to work across different groups and disciplines to push the work forward and elevate idea potential
  • You use insights, analytics, and various tools of the planning craft to generate strategies that break through the clutter.
  • You are experienced interviewing diverse populations in both large and small groups, performing field visits, and conducting usability studies (in-person or remote).
  • You are able to spot the difference between an observation and an insight.
  • You have experience with secondary research tools (e.g., Gartner, Kantar Millward Brown, Nielsen, Gallup, etc.) but have also spent time building your own custom toolbox of freely accessible databases, blogs, and offbeat URLs.
  • You love to position almost anything in a 2-by-2 grid, Venn diagram, or other geometric shape.
  • You find yourself doing Beautiful Mind things on surfaces you really shouldn’t be writing on.
  • Your appetite for reading is insatiable especially when it comes to business & cultural trends.
  • You are familiar with business design frameworks taught by the Stanford d.school and written about by IDEO, Strategyzer, Duarte, and Google Ventures among others.
  • You have an agency or service-side background and have helped move the needle for brands using traditional media, social media, digital marketing, event marketing, and content marketing.
  • You are able to travel as needed to conduct field research. The exact percentage of travel required will vary based on the research plans you develop.
  • Other (obvious) qualities :
  • You love collaborating with others to solve problems.
  • You are self-driven and have an entrepreneurial spirit.
  • You are able to adjust on the fly without getting tripped up.
  • You are passionate about helping others achieve their goals.
  • Apply
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