Position at Mindshare Worldwide
Job title : AE, Client Leadership
Company Overview :
Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media.
Raised in Asia, we are now the worlds most geographically balanced global network spanning US, Latin America, Europe and Asia.
Mindshares birth in 1997 shifted the focus from media as a pure commodity to media as a change agent.
Our ambition was to go beyond the traditional media descriptors of Optimise, Capitalise, Maximise. We will not be defined by the formulaic definitions of media.
Mindshares story is about teamwork. Its why we called ourselves Mindshare in the first place!
We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights.
Today 75% of our business is global and our global network and integrated approach is our strength.
We are a global media agency network with billings in excess of US$31.4 billion (source : RECMA) and our network consists of more than 7,000 employees, in 116 offices across 86 countries.
Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the worlds leading communications services group.
Job purpose :
Dyson is one of Britains biggest entrepreneurial / innovation success stories of recent times with annual sales in excess of £3billion.
They have huge ambitions to increase their global presence and share, notably in fast growth markets. Historically Dyson was famous for vacuum cleaners but have expanded their product portfolio into environmental control (heating and cooling) and personal care with plans to launch several exciting new products including their digital vehicle in 2020.
All products are premium combining best performance with innovative design - and are the best in every segment in which they operate.
Mindshare has been working with Dyson on a global basis since 2013, with responsibility for nearly for 40 markets. In 2018 we have renewed our global remit with Dyson for a further 3 years with a commitment to expand our remit and teams to deliver Dysons business goals.
Dyson is a top 15 global client, and constantly growing. Our role and responsibilities include investment strategy and value management, strategic planning, network management, media planning & buying and reporting and information.
We are committed to creating a best in class digital performance function for Dyson to help them achieve ambitious direct sales targets.
In service of this we have centralized Dysons performance digital planning and execution into three regional hubs based in London, New York and Singapore.
Dyson remains a very entrepreneurial company run on a daily basis by the founder. As such most responsibilities are handled internally (including creative and PR) Mindshare work with Hogarth (production) and Kantar Millward Brown (research) as the WPP partners used by the business.
The Account Executive in the Client Leadership team reports into the Business Director, assisting them in delivering excellence in account management and network communication and supporting the Dyson planning team to deliver category planning guidance to markets.
The role will be based in London.
Overview of Role :
The Account Executive willreport directly to the Business Director (and Senior Account Manager)
Ideally, the AE will have at least a years experience in a media agency preferably with some local market planning experience, but this is not an imperative.
New graduatesand candidates that demonstrate the right aptitude and credentials will be considered for this role
Network management and coordination is a key aspect of the role and the AEwill be critical in supporting the BD in driving network and planning excellence
The AE will be responsible for updating regular reports and driving operational excellence with the team and Mindshare local markets.
Typically, this involves weekly status documents and call, assisting in the delivery of regular monthly spend and value reports and maintaining regular and strong communication with the Mindshare local markets
AEwill need to be extremely organised and able to manage multiple projects simultaneously with support from team where required
Day To Day Responsibilities :
MARKET MANAGEMENT & DAY TO DAY TASKS
The AE will support the BD and AM in managing regular tasks involving network communication, answering questions from markets and communicating updates and information via market calls and email.
The AE will attend networks calls and support the BD with any follow up actions with markets
Audience Profiles & Insights
The AE will ideally be trained in audience planning tools like TGI. Training can be provided where the right candidate does not have experience as the AE will sometimes need to support the strategy team with audience work
Maintains contact lists and information management through organisation of Dyson folders. Responsible for keeping weekly status sheets up to date, liaising across the global and local Mindshare teams.
Visibility of local market plans
The AE will support BD and AM in collating and reviewing plans and share visibility of media plans and responses with client teams
Support BD, AM with finding insights and case studies for ad hoc requests and innovation workstreams
PLATFORMS & REPORTING
MAP Media Activity Planner
Support BD and Senior AM in driving usage and adoption MAP, a media investment platform that local markets plan media directly on
INSIGHTS AND PLANNING
Supporting strategy team with any insights or planning support when required
Planning Support (Always On)
Support BD and AM with collating briefing status every quarter to inform the team and clients
Support BD and Senior AM with evaluating local market plans and driving planning excellence
PEOPLE & DEVELOPMENT
Connect And Collaborate With Mindshare Culture
Get involve in one of Mindshare initiatives to drive better culture in the company and the team
TRAINING AND DEVELOPMENT
Complete 2021 training roadmap to upskill media knowledge and skills
Desirable Skills :
Fit for Dyson :
We are looking for people who are ambitious, committed, collaborative and not afraid to lean into the challenge that Dyson represents.
The AE must be passionate about a career in media and keen to learn as much as possible, flexing to the task at hand. Dyson is a fast paced, demanding client so our ideal candidate will be both up for a challenge and resilient.
They willneed to be solution orientated, able to work collaboratively within a team as well as autonomously
A fast learner and someone who takes pride in their work and strives for excellence
A lean-in, can-do attitude is critical as the role