Senior Website Manager
Intuit Inc
London, England
34d ago

Join the Intuit UK Marketing Team for an exciting opportunity as Senior Website Manager. Reporting directly into the Head of Digital, you will be responsible to lead the quickbooks.

co.uk website strategy & CRO roadmap to deliver world-class E2E experiences that will delight self-employed individuals, small businesses and accountants with the ultimate goal of increasing conversion rates.

You will also lead a small team of talented web developers and an SEO agency to help accelerate our ambitious growth plans.

We’re looking for a strategic thinker that is commercially driven and obsessed with finding innovative ways of acquiring new customers.

With over 3.6M subscribers, QuickBooks is already the world’s leading cloud accounting solution and the UK is the largest & fastest growing region outside of the US.

Join us and you’ll collaborate in a quick-thinking, fast-acting, ever-changing environment. You will have the opportunity to implement your ideas, grow your area of the business and in the process, deliver the best work of your life.

It’s work that has real purpose, empowering those who dare to dream UK small businesses.

Responsibilities

  • Lead the quickbooks.co.uk UK website strategy to attract, delight and acquire new QuickBooks customers across the small business, self-
  • employed and accountant segments.

  • Define & own an innovative CRO roadmap backed with clear hypotheses, customer insights and data points to deliver a 15%+ uplift in conversion rates YoY whilst improving profitability.
  • Manage our SEO agency to increase organic growth by 30%+ YoY
  • Provide a clear vision & roadmap to improve the E2E web flows, messaging, SEO, pricing & promo tactics, sign up flows, lead capture mechanisms, blog, tracking and technical performance.
  • Scope, plan and project manage the delivery of industry-leading E2E website experiences in partnership with the wider marketing team, analytics team, design team, web developers and agency partners.
  • Conduct prospect / customer research to assess current experience, identify new opportunities and test / validate new hypotheses before rolling out
  • Drive web monetization strategy for new customer acquisition to increase revenue and profitability.
  • Prioritise strategic initiatives based on the impact on sales, revenue & retention.
  • Monitor web KPIs on a daily basis, produce weekly performance reports and identify funnel optimisation opportunities to increase growth.
  • Lead an SEO agency with opportunity to grow the team over time.
  • Build a thorough understanding of the customer base, competitive market, market trends along with the ability to analyse sales and site performance to determine the best course of action.
  • Stay up to date on the latest technology & web design trends and translate these into new optimisation opportunities for QuickBooks
  • Coach team on fast learning cycles and testing to continuously improve growth outcomes
  • Qualifications

  • At least 6+ years of experience managing & optimizing large scale ecommerce websites for reputable brands with proven step-change CRO results.
  • Deep understanding of web testing methodologies, processes and CRO best practices.
  • Proven track record of improving SEO performance & KPIs.
  • Testing mindset to quickly formulate and validate hypotheses to drive incrementality
  • Experience of conducting VOC & usability research to understand E2E journeys and identify customer pain points.
  • Experienced with managing large scale projects using scrum methodology in a high-velocity environment with multiple stakeholders.
  • Strong commercial & analytical skills and comfortable with using complex web analytics tools & data sets to assess performance.
  • Outstanding communicator that can effectively manage expectations vertically throughout the organization.
  • Attention to detail and data accuracy whilst multi-tasking.
  • Proven networking / cross-functional skillset.
  • This is a great opportunity to join a fun and passionate team within a company that enables people to deliver awesome results.

    Based in London Victoria, you will also work closely with other Intuit employees across the world on a daily basis. Intuit QuickBooks UK was also voted #3 Best Places to Work in 2018.

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