Senior Web Analyst
4d ago

About the job

You will be a senior member of the global marketing team, reporting directly to the VP of Marketing. Working closely with content, paid and marketing operations teams, as well as other teams across the business, namely business intelligence and the sales teams.

You will be responsible for a) Optimising lead generation, nurture and sales funnel, b) Driving marketing ROI, and c) Building best in-class measurement capabilities.

Key responsibilities include :

  • Establish and lead a trading & optimisation forum to proactively drive change.
  • Identify customer journeys enhancement, website CRO and campaign optimisation.
  • Monitor MQL quality and drive improvements to lower funnel sales cadences.
  • Build capabilities and measure ROI of online and offline advertising campaigns.
  • Improve our marketing analytics processes and tools (working closely with BI).
  • About you

    First things first, as a disruptor in the global market research industry, we haven’t come this far without entrepreneurial spirit and a get-up-and-go attitude.

    So if you think we’ll see that in you, then you’re halfway there. Here’s the rest of what we’d like you to bring to the table.

    The essentials :

  • Experience in a Senior / Head Marketing Analytics or similar role.
  • Understanding of lead generation, CRO and nurture strategies, preferably in a B2B environment.
  • Strong influencing and project management skills - can command a room and drive change.
  • Advanced hands-on knowledge of the Google Analytics suit, and related tools.
  • Proficient at analysing Paid, SEM, SEO, social, email automation campaigns.
  • Comfortable devising strategies that include metrics from non web analytics systems.
  • Nice to have :

  • Ability to use tools such as BigQuery.
  • Experience using Hubspot and Salesforce.
  • Experienced in campaign tagging strategies and best practices.
  • About the benefits

    Great benefits make a big difference. Not just to employees, but to the whole vibe of a business. That’s why when you work for us, you’ll enjoy a full spectrum of generous perks and rewards.

  • Competitive salary and performance-based bonus
  • 25 days annual leave and Christmas office closure days on top
  • Flexitime and a great work-life balance (don’t just take our word, check out Glassdoor)
  • Simplyhealth cash plan for everyday healthcare
  • Auto-enroll pension plan with GWI matching up to 4%
  • A range of discounts and freebies
  • Cycle to work scheme and commuter season ticket loan
  • Commit a working day to charity each year
  • Early finishes on Friday to honour GWI’s Fri-yay for the rest of the year
  • A well-stocked fridge, plenty of snacks (some healthy, some not so healthy) - should you wish to attend our offices, while observing Covid-19 guidelines
  • Regular social activities, including free online yoga and team outings in line with Covid-19 guidelines
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