Senior Account Executive
UK - London
1d ago


Senior Account Executive

Job Overview

The Senior Account Executive (SAE) takes ownership for specific aspects of account projects, assuming responsibility for the tactical implementation of the healthcare communications programme.

The SAE will be expected to continue to refine and enhance their PR skills, taking on the daily management of projects, coaching and delegating to the more junior members of the team, and helping with managing their workloads.

The SAE will need to be confident in their own capabilities and begin to take ownership in driving specific client activities.

Core Responsibilities

Communications (PR and medical education)

  • Consolidate writing skills, preparing key press materials, correspondence and client information, as well as starting to draft elements of more complex written materials i.
  • e. proposals. Oversee electronic and hard copy referencing.

  • Support and monitor AAE / AE’s written materials, advising on key areas of development and improvement, and ensuring internal / client deadlines are met at all times
  • Identify news hooks and develop story lines for press releases
  • Demonstrate sound knowledge of the media to clients when required and take a key supporting role in developing media strategies around news platforms (researching press rules / regulations and considering wider environment)
  • Oversee media outreach from start to finish, ensuring AAE / AEs continue to strengthen their media monitoring skills
  • Continue to build relationships with journalists and clients, becoming a key contact person for both
  • Build a portfolio of press contacts across all media to achieve targeted coverage
  • Account Management

  • Manage time effectively, prioritising tasks and meeting deadlines
  • Take ownership and accountability for individual projects or elements of account activity (e.g. research, defined projects, events);
  • play an active role in development of initial proposal / timeline / budget and manage implementation through to final delivery

  • Build and manage supplier relationships e.g. designers, film production agencies
  • Oversee the development of coverage and evaluation reports
  • Take responsibility for the basic financial elements of client accounts e.g. budgeting, time management and cost controls
  • Assist with new business opportunities, at research, preparation and pitch stage
  • Increasingly contribute to planning and brainstorm meetings
  • Start to develop strategic thinking and creative tactical proposals
  • Ensure all written communication is of the highest quality (good grammar; spelling)
  • Client Activity

  • Liaise with clients and offer advice where necessary becoming a regular point of contact for clients
  • Demonstrate an increased appreciation of the bigger client picture, including competitors and overall business objectives
  • Prepare for and present in client meetings, as appropriate
  • Coaching & Development

  • Effectively delegate / allocate tasks to other members of team
  • Coach junior members of the team in the basic principles of PR and account management
  • Act as a intermediary between account manager and account executive to help manage junior team workloads and highlight any potential issues
  • Industry Awareness

  • Proactively develop an understanding of the NHS / international health systems and broader health environment, applying growing knowledge towards the implementation and development of client and new business programmes (UK and global)
  • Build knowledge of the pharmaceutical industry and internal / external environment
  • Keep updated on the ABPI, PAGB codes and MHRA and other regulatory bodies that impact on client business
  • Regularly read industry titles (PR Week, Pharmaceutical Marketing) together with key UK and international healthcare / consumer titles and keep up-to-date on new titles / changes to editorial team;
  • identify potential opportunities

    Key Performance Indicators

  • Annual client survey
  • Performance appraisal & performance objectives
  • Anecdotal client feedback
  • Post-event / project analysis reflect on smooth running of those areas managed by SAE
  • Person Specification

    Essential Skills & Knowledge

  • Excellent project management skills
  • Excellent verbal and written communication skills
  • Effective coaching skills
  • Good knowledge of pharma, healthcare and media environments
  • Personality Characteristics

  • Diligent
  • Challenging and forward thinking
  • Organised
  • Approachable
  • Enthusiastic
  • Level of Experience

  • Minimum of 12 months experience at AE within a comparable industry
  • Qualification

  • Degree or of graduate calibre
  • Tonic Behaviours

  • Team orientated
  • Committed
  • Take responsibility for self development
  • Client focused
  • Professional at all times
  • Open lines of communication
  • Detail focused
  • Organised
  • Commercially aware
  • Driven
  • Tonic Life Communications Ltd is an equal opportunity employer and values diversity. Further details can be found in Tonic’s Equality and Diversity Policy in the staff handbook.

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