Job Summary : The Senior Product Manager I will own a product or one or more product features within a complex product. He / she will be responsible for developing a commercially successful product strategy and lead project execution with minimal guidance that is based on qualitative and quantitative customer understanding.
He / she will develop strong technology relationships looking for ways to address customer needs and will be seen as a critical stakeholder for feedback on new feature ideas.
He / she will informally coach more junior PMs and interview and recruit new PM candidates.
Responsibilities : Customer Focus
Gathers, evaluates and has a solid understanding of customer use cases.
Maintains close contact with customers to gain a sense for where the market is heading given multiple considerations.
Creates processes that are adept at recognizing customer needs.
Aligns / coaches the team to ensure customer needs are met.
Understands competitors and regulatory environment.
Segments markets and understands needs of those sub-segments in greater detail.
Data-Driven Decision-Making & Analysis
Leverages metrics to track progress on customer needs and ensures that product efforts move those metrics.
Is proficient at pulling and accessing data from multiple sources, and managing through data ambiguity.
Considers various options to balance complex conflicting priorities.
Identifies the most important data to consider and sets KPIs, priorities and dashboards.
Develops multiple hypothesis-driven product evaluation strategies, including AB testing for interactive products, and assesses the expected efficacy of each.
Is comfortable to take an analytical, data-driven approach for situations where rigorous data sets are unavailable.
Go to Market & Product Marketing Lifecycle
Develops clear go to market launch plans through coordinated development with external customer facing teams such as marketing and sales.
Drafts PR, marketing and sales collateral.
Develops or supports pricing strategy, if applicable.
Is independently accountable for portions of launch and strategy execution as assigned.
Drives process and external communication for products that will be sunsetted, including plan for migrating customers.
Supports and participates in business strategic planning, contributing to sales and business development strategy.
Product Delivery & Development Lifecycle
Has a thorough understanding of the broader product experience and uses this knowledge to develop comprehensive prototypes.
Drives key end-to-end lifecycle components, from planning to release.
Has a thorough understanding of the company's SDLC processes, including agile processes.
Helps drive solutions for complicated design challenges.
Writes clear requirements for complex features or products and is responsive to requests for clarifications.
Manages product without direct supervision, involving manager or other senior leaders only when appropriate.
Strategy & Commercial Acumen
Develops product vision and roadmap plan aligned with business strategy and communicates across all critical stakeholders.
Understands and communicates the need to show a return on investment and prepares an operating budget for the product.
Uses knowledge of competitors to inform product decisions and roadmaps.
Writes or supports business cases for investment.
Understands how to use data to drive commercial decisions and growth opportunities for the product.
Understands company technology stack at a high level, for the broader product.
Utilizes or extend the company's platform and underlying technologies to create new product features.
Speaks knowledgably with tech and data counterparts about development approaches in consideration.
Learns about new technologies to support new product development efforts.
Is comfortable analyzing data using existing software packages (e.g. Excel).
Competencies : Personal Capability
Takes ownership of own development and career
Initiates regular conversations with manager, coach or mentor regarding self-development
Understands what is required by the business to be successful and maps development plan accordingly
Learns from success and failures
Looks to build challenges into current assignments
Utilizes formal and informal networks effectively
Solves Problems and Analyzes Issues
Is able to ask effective questions and collect facts from multiple sources in order to solve problems
Is able to effectively identify and analyze problems and propose solutions
Effectively manages day-to-day issues and problems without intervention
Develops new ideas to improve process or product, and is able to prepare implementation plans
Integrates and builds on new ideas from others
Creates new opportunities by applying different perspectives and challenging the status -quo
Is recognised as an innovative thinker
Communicates Powerfully and Prolifically
Provides clear instructions and direction to others
Is able to both actively listen to and effectively question to understand another’s viewpoint
Helps others understand situations by communicating business context
Collaboration and Teamwork
Encourages co-operation between all members of the team
Seeks team members’ input and expertise; facilitates open and interactive discussion of matters affecting the team
Helps people to resolve conflict
Identifies and removes barriers to team performance
Identifies ways for further collaboration across teams
Establishes rapport with others on the team and across teams
Works effectively with others to get work done
Treats all individuals with respect
Handles difficult situations, minimizing conflict
Inspires and motivates others to high performance
Brings to the group a high level of energy and enthusiasm
Supports others when they go the extra mile
Fosters a supportive environment where appropriate coaching, training and development and other resources are provided to increase the competence, morale and confidence of team members
Takes time to understand individuals holistically, i.e. what is important to them both at work and outside of work
Shares own specialist skills and knowledge with other members of the team
Acts as a buddy to new individuals on a team
Looks for opportunities to provide feedback to others
Drives for Results
Communicates expectations clearly
Follows through on commitments to ensure they are successfully completed and goal are achieved
Promotes a strong sense of urgency for reaching goals
Builds commitment in others for their individual and team objectives
Experience (US Only) and Education
Suggested Minimum Years of PM Experience : 6-8 years
Critical Experiences :
Recognized as full owner of a product or sizable feature of a complex product.
Released new product or product features to the market, from collaborative conceptualization to execution to post-release management.
Operated in highly experimental contexts, working throughout product discovery processes, rapid prototyping, and data-informed experimentation
Successfully adopted customer discovery approach to test problem and solution hypotheses and develop customer segment point of view via customer engagements and discovery interviews
Education to Qualify : Bachelors or Masters degree in a technical subject (Computer Science or Engineering discipline) is highly preferred.
MBA or management degree desirable,