The Opportunity :
A vacancy has arisen for a dynamic Marketing Communications Manager in Clarion’s Enthusiast Department across the Spirit and Arts portfolio which includes Spirit of Christmas Fair, The Luxury Travel Fair, House & Garden Festival and the two Art & Antiques Fairs Olympia.
The Spirit and Arts portfolio presents multiple market-leading Summer and Winter shopping experiences for discerning consumers.
The scale of this portfolio of best in market’ events attracts over 1,500 exhibitors, from small boutiques, specialist dealers, to established travel brands, across retail, interiors, art & antiques and travel.
Each vetted to guarantee quality and authenticity ensuring each event’s product content is unrivalled and held in high regard within the market.
Key media brand partnerships supporting these events include House & Garden, Conde Nast Traveller and The Times & Sunday Times.
These B2C events take place across two date lines each year; 12 days during June and 7 days during November. Each event is well established within its market and each attracts a loyal but unique consumer audience.
This exciting new role offers great opportunity to have an impact on all of the above events. The role will work closely with the Marketing Manager to implement each marketing plan in-line with the event strategy.
You will manage one Marketing Communications Executive and an additional Marketing Assistant in the run up to each event as well as on site additional staff.
You will report into the Marketing Manager and Show Manager as well as work with the Fair Directors on the overall strategy for the events.
The Marketing Manager and Show Manager will provide the opportunity for development in addition to leadership, support and guidance on event strategy, campaign implementation, cost control and management.
The Candidate :
We are looking for an enthusiastic, articulate and extremely competent customer centric, Marketing Communications Manager to assist the Marketing Manager to deliver multiple, highly focused and powerful marketing campaigns.
The ideal candidate will have an understanding of the factors that drive the Retail, Interiors, Travel and Art & Antiques markets and will show an accurate comprehension of the agreed event strategy to ensure you support the future success of the portfolio.
They will also possess good management strengths
Previous marketing experience, with a focus on implementing digital campaigns, as well as good communication and organisational skills and the ability to work well in a fast paced environment across different campaigns at the same time are essential.
Key Responsibilities :
Develop campaigns for marketing Spirit and Arts portfolio to achieve stated objectives of visitor numbers and admission revenue
Work alongside the Marketing Manager to provide input into the marketing strategy
Oversee the organisation of promotional activities, ensuring they are carried out efficiently, within agreed budgets and to agreed deadlines
Coordinate all marketing plans and activities and communicate well with the Marketing Manager, Show Manager, Show Director, Operations and Sales teams to ensure that the plans are delivered effectively
Manage the marketing communications team to ensure it is motivated and trained to carry out its responsibilities in achieving its objectives, as well as staff who will report into the role during the shows
Manage development plan for Marketing Communications Executive
Provide the team with a clear understanding of priorities and short-term objectives during the extremely busy period of the show cycle to ensure all campaign elements are delivered and in good time
Reach given admissions and visitor targets
Assist and support the marketing communications team to ensure it delivers to the highest standards
Identify different, new and complex buying audiences
Briefing designers to produce required creative elements to a good standard
Integral lead in managing and fore fronting the email campaigns through Pardot
Build and maintain good relationships with a multitude of partners across the events, ensuring we get the maximum out of each partnership
Strong relationship building skills with key sponsors
Coordinate PR campaigns
Lead negotiation with all key suppliers to ensure highest levels of delivery most cost-effectively
Manage, monitor, maintain and regularly review relationships with key suppliers to ensure highest levels of service are continuously delivered
Support the Marketing Manager in the intelligence gathering process
Develop and maintain systems and processes which enable the team to carry out and report on its activities efficiently and effectively
Provide Marketing Management with on-going and post campaign effectiveness reports and recommend on-going improvements
Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness
Promote a culture of testing and change to continuously drive improvement
Manage and monitor budgets and feed into the budget setting process
Solid grounding / understanding of the core marketing disciplines and what each can deliver
Thorough knowledge of the Spirit & Arts portfolio of product
Understanding of databases and segmentation techniques
Proven understanding of tracking and response reporting
A sound knowledge of both on and offline marketing
A knowledge of the digital platforms and digital activities
A good understanding of social media platforms
Knowledge of design and print processes
Knowledge of back office systems for both web and email
Experience of managing a junior marketing person
Good understanding of budget management
Personal Attributes :
Good communication skills both verbal and written
Excellent attention to detail and a hard work ethic are essential to balance a varied and dynamic workload
Competent decision maker
Self-motivated and determined with a strong sense of personal initiative
Ability to build good rapport with partners and suppliers
Ability to multi-task
Ability to be creative
Good IT skills word, excel as well as design website use such as Canva
A team player
Calm under pressure
A proven track record of creating successful customer facing campaigns
Ability to multi-task under pressure in the run up to the events is essential during busy periods (June & October)
Proven use and understanding of complex databases and segmentation techniques
Excellent project management, planning and organisational skills
Excellent interpersonal and communications skills
Excellent financial management skills
Excellent negotiation skills
Excellent people management skills
Literate and numerate
Research and analysis
Strategy and Planning
Brand creation and management
Strong team leadership
Competent and efficient administration
Solid experience working hands-on with web analytics
Experience working hands-on with performance marketing channels (PPC, Display, Paid Social)
Solid experience in B2C eCommerce environments
At Clarion our people are at the absolute heart of what we do. We’re proud that our core values of PASSION , CARE , IMAGINATION and TRUST define the way we carry out our work across all of our exhibitions and conferences.
If you share our values and want to be a part of a successful, dynamic and creative global business then we want to hear from you.