Marketing Communications Manager – Enthusiast
Clarion Events
London, UK
1d ago

The Opportunity :

A vacancy has arisen for a dynamic Marketing Communications Manager in Clarion’s Enthusiast Department across the Spirit and Arts portfolio which includes Spirit of Christmas Fair, The Luxury Travel Fair, House & Garden Festival and the two Art & Antiques Fairs Olympia.

The Spirit and Arts portfolio presents multiple market-leading Summer and Winter shopping experiences for discerning consumers.

The scale of this portfolio of best in market’ events attracts over 1,500 exhibitors, from small boutiques, specialist dealers, to established travel brands, across retail, interiors, art & antiques and travel.

Each vetted to guarantee quality and authenticity ensuring each event’s product content is unrivalled and held in high regard within the market.

Key media brand partnerships supporting these events include House & Garden, Conde Nast Traveller and The Times & Sunday Times.

These B2C events take place across two date lines each year; 12 days during June and 7 days during November. Each event is well established within its market and each attracts a loyal but unique consumer audience.

This exciting new role offers great opportunity to have an impact on all of the above events. The role will work closely with the Marketing Manager to implement each marketing plan in-line with the event strategy.

You will manage one Marketing Communications Executive and an additional Marketing Assistant in the run up to each event as well as on site additional staff.

You will report into the Marketing Manager and Show Manager as well as work with the Fair Directors on the overall strategy for the events.

The Marketing Manager and Show Manager will provide the opportunity for development in addition to leadership, support and guidance on event strategy, campaign implementation, cost control and management.

The Candidate :

We are looking for an enthusiastic, articulate and extremely competent customer centric, Marketing Communications Manager to assist the Marketing Manager to deliver multiple, highly focused and powerful marketing campaigns.

The ideal candidate will have an understanding of the factors that drive the Retail, Interiors, Travel and Art & Antiques markets and will show an accurate comprehension of the agreed event strategy to ensure you support the future success of the portfolio.

They will also possess good management strengths

Previous marketing experience, with a focus on implementing digital campaigns, as well as good communication and organisational skills and the ability to work well in a fast paced environment across different campaigns at the same time are essential.

Key Responsibilities :

  • Develop campaigns for marketing Spirit and Arts portfolio to achieve stated objectives of visitor numbers and admission revenue
  • Work alongside the Marketing Manager to provide input into the marketing strategy
  • Oversee the organisation of promotional activities, ensuring they are carried out efficiently, within agreed budgets and to agreed deadlines
  • Coordinate all marketing plans and activities and communicate well with the Marketing Manager, Show Manager, Show Director, Operations and Sales teams to ensure that the plans are delivered effectively
  • Manage the marketing communications team to ensure it is motivated and trained to carry out its responsibilities in achieving its objectives, as well as staff who will report into the role during the shows
  • Manage development plan for Marketing Communications Executive
  • Provide the team with a clear understanding of priorities and short-term objectives during the extremely busy period of the show cycle to ensure all campaign elements are delivered and in good time
  • Reach given admissions and visitor targets
  • Assist and support the marketing communications team to ensure it delivers to the highest standards
  • Identify different, new and complex buying audiences
  • Briefing designers to produce required creative elements to a good standard
  • Integral lead in managing and fore fronting the email campaigns through Pardot
  • Build and maintain good relationships with a multitude of partners across the events, ensuring we get the maximum out of each partnership
  • Strong relationship building skills with key sponsors
  • Coordinate PR campaigns
  • Lead negotiation with all key suppliers to ensure highest levels of delivery most cost-effectively
  • Manage, monitor, maintain and regularly review relationships with key suppliers to ensure highest levels of service are continuously delivered
  • Support the Marketing Manager in the intelligence gathering process
  • Develop and maintain systems and processes which enable the team to carry out and report on its activities efficiently and effectively
  • Provide Marketing Management with on-going and post campaign effectiveness reports and recommend on-going improvements
  • Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness
  • Promote a culture of testing and change to continuously drive improvement
  • Manage and monitor budgets and feed into the budget setting process
  • Knowledge :

  • Solid grounding / understanding of the core marketing disciplines and what each can deliver
  • Thorough knowledge of the Spirit & Arts portfolio of product
  • Understanding of databases and segmentation techniques
  • Proven understanding of tracking and response reporting
  • A sound knowledge of both on and offline marketing
  • A knowledge of the digital platforms and digital activities
  • A good understanding of social media platforms
  • Knowledge of design and print processes
  • Knowledge of back office systems for both web and email
  • Experience of managing a junior marketing person
  • Good understanding of budget management
  • Event marketing
  • Personal Attributes :

  • Good communication skills both verbal and written
  • Excellent attention to detail and a hard work ethic are essential to balance a varied and dynamic workload
  • Competent decision maker
  • Good leader
  • Self-motivated and determined with a strong sense of personal initiative
  • Ability to build good rapport with partners and suppliers
  • Ability to multi-task
  • Ability to be creative
  • Extremely organised
  • Good IT skills word, excel as well as design website use such as Canva
  • A team player
  • Calm under pressure
  • Skills :

  • A proven track record of creating successful customer facing campaigns
  • Ability to multi-task under pressure in the run up to the events is essential during busy periods (June & October)
  • Proven use and understanding of complex databases and segmentation techniques
  • Excellent project management, planning and organisational skills
  • Excellent interpersonal and communications skills
  • Excellent financial management skills
  • Excellent negotiation skills
  • Excellent people management skills
  • Literate and numerate
  • Research and analysis
  • Strategy and Planning
  • Brand creation and management
  • Measures Effectiveness
  • Strong team leadership
  • Competent and efficient administration
  • Solid experience working hands-on with web analytics
  • Experience working hands-on with performance marketing channels (PPC, Display, Paid Social)
  • Solid experience in B2C eCommerce environments
  • At Clarion our people are at the absolute heart of what we do. We’re proud that our core values of PASSION , CARE , IMAGINATION and TRUST define the way we carry out our work across all of our exhibitions and conferences.

    If you share our values and want to be a part of a successful, dynamic and creative global business then we want to hear from you.

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