TPP is currently representing one of the UK's leading visitor attractions and is a world famous heritage site based in London.
They are embarking on their most ambitious transformation, to become an extraordinary cultural destination.
They are seeking to hire a Head of Marketing on a permanent basis, to their Marketing and Commercial Enterprises team. You will be responsible for directing the overall brand, positioning and marketing for the organisation to drive visitor reach, income from ticket sales, retail, commercial events, catering and filming income.
You will be a member of the senior management team, along with other senior managers in the Foundation, and you will be a key contributor to developing the strategic and business plan and responsible for delivering it.
You will lead the development and delivery of two key areas which are essential to their success, which are brand and positioning strategy and Marketing strategy.
Your duties and responsibilities will include : Brand & Positioning
This role is responsible for defining our client's organisational story to reflect this strategic intent, ensuring our brand positioning and identity enables their vision.
To ensure all staff, onsite partners, commercial partners and anyone else who is working with our client fully embraces the brand and takes responsibility for its execution across the assets they are producing, embracing their tone of voice and values in the way that they are delivered.
g. Explorer Map, family resources, multimedia guide etc.
Marketing Strategy, Income Targets & KPIs
8m visitor income target from tickets and retail. This role is also responsible for supporting their on-site catering and F&B partners, commercial events partners and filming to deliver a further £1.4m each year.
Define the approach for reporting and analysis to ensure a continuous cycle of review and improvement.
interrogate the data and use the analysis to continuously review their direct sales activity and effectiveness of their tactical marketing.
Candidate Experience will include :