REPORTING MANAGER (Insights and Analytics)
IPG Mediabrands
London, United Kingdom
10d ago

Initiative is a leading global full-service media agency within IPG Mediabrands. We excel in uncovering genuine cultural insights that create new opportunities for brands to supercharge their impact.

We create emotion, extract value, and generate loyalty. Operating in over 80 countries, we employ 3,200 of the smartest and most diverse talent in the industry.

Learn more about us at initiative.com .

We are dynamic, empowered and entrepreneurial.

We pride ourselves in being an equal opportunities employer and diversity and inclusion is at the heart of what we believe in.

IPG Mediabrands are committed to increasing the diversity of our workforce and welcome applications regardless of gender identity, race, sexual orientation, disability, age, religion or belief.

Media operations and reporting plays a pivotal role throughout the marketing campaign lifecycle. This is the person that joins the dots across the campaign lifecycle -

from planning to buying and then finally execution. They are responsible for the workflow, tools used as well as data governance across every step, to ensure a consolidated view of our clients marketing dollars within the region. THE POSITION

We are currently looking for someone to join the EMEA Cultural, Insights and Analytics team being primarily responsible for implemental and delivery for the Carlsberg business on : Media and Competitive reporting.

The role needs to liaise with the local and regional teams on collecting accurate media spend and performance data and then including in the reporting tools.

The person will also be responsible to gather insights to report back on planning optimisation for Carlsberg.

This person must ensure :

  • Ensure the accurate and on-time delivery of data files and their integration into reporting dashboards.
  • Create visualisations in the dashboard that show insights on media performance
  • Finding solutions for non-compliance and updating processes to drive further adoption.
  • Escalate regional issues to the global team and work on a solution.
  • ROLES AND RESPONSIBILITIES

  • Work with Associate Director, Media Operations (Carlsberg) to : Understand regional and local client requirements and KPI’s for optimum campaign implementation and mar-
  • tech recommendation.Manage expectation and relationship management with all stakeholders.Manage workflow between all stakeholders.

    Coordinate and ensure standardised set up across all media channels across Carlsberg marketsBuild manuals & routines for markets to implement Client expenditure and competitive reporting on an ongoing basis and support where gaps are detected within the markets.

  • Dashboard design and contribute to build automated report builders (skills in Tableau a must).
  • Liaison and handling data collection from local markets : Integrating local market data into Expenditure dashboards.Integrating local market data into Competitive dashboards.
  • Management of Accelerator dashboards (client access)Ad ops monitoring and governanceHandling programmatic (Cadreon) reporting

  • Quantitative reports
  • Ensure data governance across all markets
  • Escalate regional issues to the global team and work on a solution
  • Data analysis
  • Handling Custom client requests
  • Key Relationships :

  • Associate Director, Media Operations (Carlsberg)
  • Global Operations : Initiative Global Operations & Tech Director
  • Head of Cultural Insights & Analytics, EMEA.
  • Carlsberg Global Account Team.
  • IPG Mediabrands EMEA : Head of Ad Operations.
  • Local markets : Digital leads, Media planners.
  • Experience Required / Qualifications & Skills

  • Experience with digital operations processes.
  • Understand and have experience in the nuances of working with international markets.
  • Have experience in the media and communication industry.
  • Excellent quantitative and analytical skills : A good degree is a must preferably in a STEM subject.Strong Excel proficiency is required.
  • Must have : hands-on skills using reporting and visualisation platforms such as Tableau or Alteryx (Data collection, data QA and tableau updates)Desirable : SQL data management skillsAbility to investigate, analyse and solve problems as well as clearly communicate results.

  • Excellent project management and time management skills with the ability to handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
  • Ability to work collaboratively as part of a cross-functional team.
  • Excellent verbal and written communication skills.
  • Be a highly motivated team player.
  • Client

  • Can influence without having direct authority, particularly with key client stakeholders.
  • Is a confident, articulate communicator.
  • Articulates agency service in a way that clients’ needs are met and value added.
  • Business

  • Ability to manage your time effectively across every aspect of your work.
  • Has excellent numeracy skills with the ability to analyse data and identify trends.
  • Has the ability to set high personal goals with the tenacity to deliver against those to a satisfactory level whilst continuously seeking out areas of improvement.
  • Is progressive in nature, thinks outside for the bigger picture and beyond the obvious.
  • Willing to understand different points of view and work well in a team.
  • People

  • Is positive and motivating in a team environment.
  • Strong relationship builder with team and clients.
  • Is self-aware, willing to take feedback on board and act upon it.
  • Self-starter who can work autonomously and remain composed under pressure.
  • THE PERKS

    We guarantee that your career with us will be varied and exciting. Every day in this fast paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.

    You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-

    house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses.

    In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-

    size learning sessions and on the job training and development.

    We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.

    When you join us, we want to make sure you feel valued and that you are rewarded for your fantastic work. So we also offer a range of benefits :

  • 25 days annual leave. In addition to your annual holiday entitlement, the office usually closes between Christmas & New Year
  • Additional holiday for long service
  • Group Income Protection (after 2 years’ service)
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Core Hours (Mon-Thurs, flexible start / finish times)
  • Early finish Fridays
  • Generous Maternity & Paternity Pay
  • Wellbeing programme, including subsidised monthly massages
  • Paid time off for Volunteering
  • Independent mortgage advice
  • Financial education
  • Employee Assistance Programme
  • Interest free season ticket loan
  • Free breakfast
  • Subsidised Café
  • Free eye tests
  • Regular Bar Night
  • Retail discounts
  • Flexible benefits including Dental, Travel insurance, Ride2Work, GymFlex and many more!
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