Initiative is a leading global full-service media agency within IPG Mediabrands. We excel in uncovering genuine cultural insights that create new opportunities for brands to supercharge their impact.
We create emotion, extract value, and generate loyalty. Operating in over 80 countries, we employ 3,200 of the smartest and most diverse talent in the industry.
Learn more about us at initiative.com .
We are dynamic, empowered and entrepreneurial.
We pride ourselves in being an equal opportunities employer and diversity and inclusion is at the heart of what we believe in.
IPG Mediabrands are committed to increasing the diversity of our workforce and welcome applications regardless of gender identity, race, sexual orientation, disability, age, religion or belief.
Media operations and reporting plays a pivotal role throughout the marketing campaign lifecycle. This is the person that joins the dots across the campaign lifecycle -
from planning to buying and then finally execution. They are responsible for the workflow, tools used as well as data governance across every step, to ensure a consolidated view of our clients marketing dollars within the region. THE POSITION
We are currently looking for someone to join the EMEA Cultural, Insights and Analytics team being primarily responsible for implemental and delivery for the Carlsberg business on : Media and Competitive reporting.
The role needs to liaise with the local and regional teams on collecting accurate media spend and performance data and then including in the reporting tools.
The person will also be responsible to gather insights to report back on planning optimisation for Carlsberg.
This person must ensure :
ROLES AND RESPONSIBILITIES
tech recommendation.Manage expectation and relationship management with all stakeholders.Manage workflow between all stakeholders.
Coordinate and ensure standardised set up across all media channels across Carlsberg marketsBuild manuals & routines for markets to implement Client expenditure and competitive reporting on an ongoing basis and support where gaps are detected within the markets.
Management of Accelerator dashboards (client access)Ad ops monitoring and governanceHandling programmatic (Cadreon) reporting
Key Relationships :
Experience Required / Qualifications & Skills
Must have : hands-on skills using reporting and visualisation platforms such as Tableau or Alteryx (Data collection, data QA and tableau updates)Desirable : SQL data management skillsAbility to investigate, analyse and solve problems as well as clearly communicate results.
We guarantee that your career with us will be varied and exciting. Every day in this fast paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.
You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-
house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses.
In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-
size learning sessions and on the job training and development.
We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.
When you join us, we want to make sure you feel valued and that you are rewarded for your fantastic work. So we also offer a range of benefits :