Senior Digital Manager - Programmatic
Dentsu Aegis Network
London, UK
6d ago
source : The Dots

Description

Who are we?Carat is part of Dentsu Aegis Network, which is the first global communications network born in the digital age.

The combined business has truly global reach, supporting our clients and prospective clients with a range of diverse services in all key markets around the world.

This is an exciting time to be joining the Group.Established in 1966 as the world’s first media agency, Carat currently service clients in more than 150 countries and employ more than 10,000 staff worldwide.

Our vision is to Redefine Media’, to create powerful client business outcomes through a command of media convergence.The Global Client Service team is looking for an enthusiastic and bright Digital Account Manager to work across an exciting and digitally focused global client roster with a majority focused role on Phillip Morris International - IQOS, working on products and brands within their growing smoke and tobacco-free portfolio.

Role PurposeThe Digital Account Manager will be a key member of the Global digital activation team. This team is the interface for day to day digital scope management of the digital media client team (based in Lausanne) and orchestrate deliverables with all relevant stakeholders, ranging from internal global specialist functions to media owners.

In Addition to the remit towards the digital media client team, the Activation team is playing a key role with local markets & Regional Hubs to ensure best practices, best in class planning and execution are being delivered in markets.

The Digital Account Manager will therefore need to form a strong relationship with the Carat local network to ensure a smooth working partnership and that the local teams deliver against the central workload whilst also balancing their local commitments.

As we are working at a very fast pace, the candidate needs to be efficient with time management and deliver against committed deadlines consistently.

This person will actively participate in the success of central digital campaign strategy and facilitate the sharing of planning guidelines across the network to ensure its implementation but as well engage frequently with specialist teams to ensure excellent campaign delivery.

As part of our remit on PMI, this will extend to planning, buying, optimising and reporting centrally activated media plans.

Generating actionable consumer insights (using Dentsu Aegis Network proprietary tools) and having a genuine curiosity for innovative media / technology solutions will play a key role as part of this assignment.Key Responsibilities

  • Digital Campaign : Support the digital team & regional hubs in planning, delivering best in class campaign. This entitles a combination of research, developing media plans, buying set up, performance monitoring and reporting
  • Media Owner Knowledge : Build strong knowledge and relationship with media owners to ensure the right vendors are selected for the purpose of the campaign
  • Programmatic and Technical Knowledge : Be familiar with programmatic landscape and its technical implication (DMP, DSP, Data partners ).
  • Fully proficient with Google Campaign Manager and role of ad servers.

  • Reporting & Insights : Provide frequent reporting material (Excel dashboard, presentation ) to the rest of the digital team but as well Analytics insights from Google Analytics.
  • Finance : Ensure all bookings are recorded in system in time and reconciled.
  • Best Practice : Source and collate best practice documents, tools and case studies as appropriate. Help the team to refresh frequently Media guidelines
  • Managing the Business : Support the client teams and Digital Director via the delivery of multiple work streams to meet client expectations.
  • Project Management : Support the delivery of ways of working within the teams, ensuring that projects and reports are accurate and on time.
  • Client Knowledge : Learn and maintain a good understanding of the client’s products & services. Support the team in identifying cross-sell and up-sell opportunities.
  • Managing Client Requirements across The Network : Coordinating DAN markets to respond in a timely and accurate manner to global / central client requests for information.
  • Personal Specifications

  • Passion for the digital economy.
  • Clear understanding of the programmatic ecosystem.
  • Two or more years’ media agency experience required.
  • Digital planning and buying experience required. Programmatic Experience is a plus.
  • Numerate and analytical, with good understanding of how to deliver insightful analysis.
  • Advanced Excel and PowerPoint skills.
  • Strong Knowledge of Google Campaign Manager and Goole Analytics. Google Data Studio is a strong plus.
  • Clear understanding of all standard media KPIs, understand how to read a media plan.
  • Excellent communication skills, both written and spoken.
  • Be a highly-organised person. Ability to manage multiple projects. Organised with strong attention to detail.
  • Good people management.
  • Enthusiastic.
  • Listens actively.
  • Understand and live’ Dentsu Aegis values and behaviour.
  • What you’ll get from usDentsu Aegis Network is a fantastic place to work with many great benefits on offer including 25 days’ annual holiday, Pension, Cycle to Work Scheme, and get your Birthday day off!Not only is it an incredibly fun place to work but as part of a multinational organisation there are many opportunities to advance your career within the wider business once you have proven yourself.

    About Dentsu Aegis Network (DAN)DAN is headquartered in London and operates in 145 countries worldwide with more than 45,000 dedicated specialists.

    Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.

    Our values and behaviours : Agile Anticipate business needs, continuous process improvement, be flexible whilst maintain high standardsPioneering Being constantly curious, be bold in challenging the status quo, support a culture of opennessAmbitious Strive for excellence, drive hard to achieve, learn from experiencesResponsible Uphold the highest levels of integrity, lead by example, be courageous in raining concernsCollaborative Operate as one finance team locally and globally by sharing best practice and following standard practices and processesInclusion & DiversityWe value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community’s race and gender equality campaigns.

    We are happy to discuss all flexible and agile approaches to working for all our roles we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly.

    If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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