Position at Mindshare Worldwide
Paid S earch Account Manager
Job title : Paid S earch Account Manager
Group : Mindshare Outcomes P aid S earch
Client / s : IBM
Reports to : Paid S earch Account Director
Role purpose :
A role exists within the Mindshare Outcomes and EightBar IBM Paid Search team . We are looking for an experience d Paid Search Account Manager who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid Search SA E s and AEs and support the Account Director to implement the strategic vision of the account and team.
In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.
Agency background :
Mindshare Outcomes is a digital division within Mindshare of integrated performance specialists, managing Programmatic, Paid Search , Paid Social and SEO for our global and domestic clients.
The Mindshare Outcomes Paid Search team are responsible for planning, buying, and managing Paid Search campaigns as well as multi market coordination for complex global clients within the retail, FMCG, automotive, finance and technology, industries.
Our portfolio of clients includes Marks & Spencer, TKMaxx, Unilever, Dyson, Ford, IBM and more... We are thinkers and doers, relentless in the pursuit of success for our clients.
We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms.
The Role :
The candidate will ultimately report to the IBM Delivery Partner. For IBM Strategy and day to day responsibilities, they will report into their Paid Search Account Director and Paid Search Business Director.
Working within the Paid Search team , they will be integral to achieving client goals, and the development and optimi s ation of Paid Search activity as part of integrated multi-channel campaigns.
The ideal candidate will be expected to use their own initiative to manage Google and Bing campaigns via extensive use of bid management platforms .
This will include both search and GSP campaigns. You will be expected to champion the Mindshare Outcomes best practice approach to delivering campaigns, multi market strategy coordination and communication.
You will lead by example, taking responsibility for the guidance and development of junior members of the team.
Key skills & knowledge :
Exceptional hands on Paid Search experience and comprehensive knowledge of best practice
Experience supporting, developing, and mentoring junior team members
Experience managing Brand and DR campaigns , optimising account s to achieve performance targets
An e xpert in developing and implementing audience strategies to optimise Paid Search campaigns
Experience d in applying bid rules , buying methods and automation to optimise and comp lement campaign management tasks
Proficient in using advance features available within the native and 3 rd party Paid Search platforms ( SA360 / Marin / Kenshoo etc.
and tracking platforms like GA, DoubleClick and Adobe Analytics
Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
Aware of how Paid Search can integrate with other digital and offline channels
Able to devise a testing approach / roadmap delivering statistically significant results and insight s
Experience working with client leadership, developing day to day client relationships
Analytically minded with very good attention to detail , able to identify trends in large data sets
Advanced excel skills and ability to automate relevant tasks
Experience in dealing directly with clients and developing client relationships
Project management and coordination skills
Language skills desirable but not mandatory
Principal responsibilities :
Leading the planning, creation, and on-going management of Paid Search campaigns
Carrying out health checks on the accounts to ensure they are set up and running as per Mindshare best practice
Proactively performing regular optimisation of accounts, monitoring market changes and identifying development opportunities
Creating and leading the execution of development and testi ng plans including media owner b etas where possible
Preparing presentations and leading client calls and face to face meetings
Working with the AD to devise campaign strategy and translate this into campaign delivery
Playing an active role in team meetings and agency events
Writing case studies of great work delivered by the team
Volunteering to assist with new business pitches, and other cross-agency initiatives
Collaborating with other digital teams within the Mindshare Outcomes hub
Delegating and managing workloads across the junior members of the team
Contributing to and owning personal development plans
Arranging / attending training to progress you and the team's knowledge and capability
Motivating junior team members to develop their knowledge of s ocial best practices
Supporting the educating of planning teams on the benefits and purpose of P aid Search
Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
The accurate management of budgets , adhering to the Mindshare finance process
Taking responsibility for junior team members accurately following all aspects of Mindshare process
Identifying opportunities for process improvement , and providing recommendations
Performance measures :
Consistently hitting and exceeding client's targets through c ontinuous account development and testing
Overseeing the implementation of best practices and knowledge shar ing
Managing the development of junior team members