Digital Marketing Manager
Knight Frank
London, GB
3d ago

Knight Frank is the largest independent property consultancy in the world and, by the nature of being a partnership, our decisions are made by and for our people with a focus on long-term impact.

Our purpose - to work responsibly, in partnership, to enhance people’s lives and environments - means that we empower our people to have autonomy in their role and encourage them to think differently about how we can make the difference through our work and behaviour.

For our clients, our purpose drives us to provide innovative property solutions that add tangible value across a variety of sectors and services.

A true partnership is a balanced one and we are committed to making our business inclusive, giving people the opportunity to perform at their best and be recognised for the individual value they bring.

Most importantly, we know there is so much we can do together to transform our business and the property industry. We invite you to be at the centre of that change and join a partnership defined by our people and the spirit of possibility.

Role

This is a 9 month FTC role (maternity cover)

Based within the digital marketing team at our Headquarters in Baker Street and reporting to the Head of Marketing, the Digital Marketing Manager will be responsible for overseeing the delivery of the digital marketing team and the digital media strategy (excluding social media).

Working to support the residential, commercial, and international business needs.

This role requires stakeholder management and project management skills, the ability to collaborate and bring people together to align to a common vision and a strong customer first’ focus.

We are looking for a team-player with proven experience of delivering.

Responsibilities

  • Manage the digital marketing team to deliver against business objectives.
  • Budget management across the digital team.
  • Manage relationships with external agencies that the digital teamwork with.
  • Lead on all paid media, including budget management (exc social)
  • Lead team on all earned channels and the liaison with the web development team (exc social)
  • Drive lead generation for qualified business opportunities across multiple B2C and B2B environments.
  • Manage testing process, briefing process for the digital team.
  • Evaluate new channels, benchmarking, and reporting.
  • Knowledge of analytics, reporting and continuous improvement across our paid media campaigns.
  • Present strategies, plans and results to senior stakeholders, identify impact, areas of success and optimisation for future planning and delivery
  • Work collaboratively across the wider marketing communications team, in the UK and globally, engaging with channel experts from PR, content, internal communications, creative services and marketing operations
  • Work with creative services and external creative agencies where applicable, ensuring effective briefing and delivery of items on time and on budget
  • Professional experience and personal skills profile

  • Marketing qualification and / or five years’ marketing experience preferred.
  • Experience in digital tools such as Analytics Platforms (PowerBi, Google Analytics), SERP platforms (Adwords, Google Console etc), CRM platforms, lead platforms.
  • Excellent stakeholder management, listening and influencing skills
  • Experience of using the entire marketing mix to deliver impactful campaign and results
  • Exceptional team player, this role requires a highly collaborative approach
  • Demonstrable experience in managing creative and media agencies
  • Confident and articulate; ability to listen, communicate with and present to people at all levels of the organisation
  • Flexible, adaptable, and collaborative; able to work individually and as part of a team
  • Pro-active and a strong sense of self-motivation
  • Sound knowledge of Microsoft Office applications, including Excel and PowerPoint
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