Senior Brand Manager
Hemel Hempstead, United Kingdom
15h ago


  • Drive brand growth to outperform the market & further strengthen Henkel brands
  • Lead key elements of brand planning, range management & marketing mix, ensuring that marketing initiatives are profitable, competitive and in line with the company overall growth plan
  • Plan, develop / adapt & lead the implementation of communication activities, working with external agencies & the Global teams
  • Translate brand and consumer insights using market data, consumer research into strategies and activities that drive long-term business success
  • Liaise with Global teams on a regular basis with regards to assigned brands and NPDs, regular communication with our Product Development team, identification of our end-consumer insights, careful strategic planning all to bring new products to the UK market and drive our growth agenda
  • Lead the ongoing analysis and understanding of the brand performance in market, putting plans in place to maximise it and ensure targets are met.
  • Evaluate the activities including tracking and brand metrics

  • Project management to ensure successful launches, monitoring targets, leading cross-functional teams in the UK, ensuring insights are used and shared across the business to drive good decision making
  • Day to day management of media, PR, and design agencies
  • Responsible for ensuring delivery of brand P&L’s and forecast commitments, including Marketing budget management

  • Bring the brands to life internally
  • Lead & work with cross-functional team work to develop creative solutions and drive change to deliver increased consumer value across the marketing mix
  • Champion the assignment brands to the Sales & Category teams

  • Degree or equivalent level of education preferred
  • Able to demonstrate substantial experience in building brand plans & product marketing with a commercially oriented FMCG company
  • Experience with P&L responsibility, budget planning and management, strong understanding profitability levers
  • Strong analytical skills including using consumer insights (EPOS, GfK, Mintel)
  • Strategic thinker with high level of commercial & business acumen
  • Demonstrated leadership skills (with previous people management experience) and potential to develop to more senior roles
  • Excellent interpersonal and collaborative skills with the ability to network and establish productive business relationships cross-functionally, inside, across and outside of the organisation.
  • Excellent communicator & influencer with strong presentation skills
  • Proficient IT skills and particularly Excel & PowerPoint
  • Henkel embraces and supports flexible working and we are therefore open to consider any specific requests. Please talk to us during the interview process so we fully understand your needs.

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