Drive brand growth to outperform the market & further strengthen Henkel brands
Lead key elements of brand planning, range management & marketing mix, ensuring that marketing initiatives are profitable, competitive and in line with the company overall growth plan
Plan, develop / adapt & lead the implementation of communication activities, working with external agencies & the Global teams
Translate brand and consumer insights using market data, consumer research into strategies and activities that drive long-term business success
Liaise with Global teams on a regular basis with regards to assigned brands and NPDs, regular communication with our Product Development team, identification of our end-consumer insights, careful strategic planning all to bring new products to the UK market and drive our growth agenda
Lead the ongoing analysis and understanding of the brand performance in market, putting plans in place to maximise it and ensure targets are met.
Evaluate the activities including tracking and brand metrics
Project management to ensure successful launches, monitoring targets, leading cross-functional teams in the UK, ensuring insights are used and shared across the business to drive good decision making
Day to day management of media, PR, and design agencies
Responsible for ensuring delivery of brand P&L’s and forecast commitments, including Marketing budget management
Bring the brands to life internally
Lead & work with cross-functional team work to develop creative solutions and drive change to deliver increased consumer value across the marketing mix
Champion the assignment brands to the Sales & Category teams
Degree or equivalent level of education preferred
Able to demonstrate substantial experience in building brand plans & product marketing with a commercially oriented FMCG company
Experience with P&L responsibility, budget planning and management, strong understanding profitability levers
Strong analytical skills including using consumer insights (EPOS, GfK, Mintel)
Strategic thinker with high level of commercial & business acumen
Demonstrated leadership skills (with previous people management experience) and potential to develop to more senior roles
Excellent interpersonal and collaborative skills with the ability to network and establish productive business relationships cross-functionally, inside, across and outside of the organisation.
Excellent communicator & influencer with strong presentation skills
Proficient IT skills and particularly Excel & PowerPoint
Henkel embraces and supports flexible working and we are therefore open to consider any specific requests. Please talk to us during the interview process so we fully understand your needs.