Malt Whisky Brand Ambassador
London, GB
1d ago
source : DirectEmployers Association

Job Description : Travel requirements : Field BasedOrganisation : Europe Reserve BrandsReports to : Senior Brand Ambassador GB Reserve GB Context : Diageo Reserve is a high-growth business that focuses on unlocking the enormous potential of premium and luxury spirits.

The Reserve portfolio has tripled in size in the last 5 years, doubled in the last 3 years and we have the ambition to grow to over £100m revenue.

With an industry-leading portfolio that includes Ciroc vodka, Haig Club, Johnnie Walker SDLX, Tanqueray TEN, Ketel One, Zacapa, Talisker, Singleton and Lagavulin we are beating the competition but still only have a 9% share of the premium spirits market in GB, so the opportunities for growth are enormous.

The Reserve team are focused on building brand momentum and engaging consumers, by working in partnership with the very best trend leading customers in both the On and Off Trade.

As part of the Europe Reserve organisation, we will look to search and spin the best trends and activation ideas from across Europe to drive engagement and excitement with GB consumers and customers.

There is a need to improve the Distribution and especially the Rate of Sale of our Reserve Luxury Portfolio, and the Ambassador will be pivotal in not only ensuring our TLA / PCM accounts are serviced to a level where visibility, in-outlet rotation activities, account promotions, perfect serves / rituals, recommendation, events and competitions drive a constant turnover of our brands, but that they are all to the luxury Reserve Luxury Portfolio standard.

The Malt Whisky Ambassador will focus on our TLA / PCM customers, as well as on other influential outlets with a developed Scotch Focus.

F21 will see the GB business focus on whisky with the aim to significantly grow market share with the support of a £150 million investment in 2018 into our Scotch Whisky visitor experiences.

Key Areas Of Accountabilities :

  • In conjunction with the brand managers, identify, develop and manage marketing activities
  • Work with our brand team to input in growth drivers and activities design and execution.
  • Acts as the face of the brand and Diageo - proud of what you do!
  • Conduct comprehensive trainings, tastings, samplings, master-classes, dinners, across the Malt Whisky Portfolio
  • Implement visibility in outlets to help increase brand awareness and ROS
  • Inspire consumers, customers and trade to advocate Reserve brands
  • Prospect and build strong relationships with Gurus / Influencers in your market, while maintaining and nurturing current relationships
  • Be the central reference point for the bartending community, creating a bartender network and championing Reserve Brand and World Class fraternities Essential Qualifications / knowledge / experience required / languages
  • Significant on trade experience
  • Creative and inspiring approach to be able to delight customer and consumers
  • Commercial mind-set essential
  • An existing network within the GB on trade preferred
  • Able to demonstrate excellent relationship building and influencing skills across functions
  • Brand and Category Knowledge across Spirits, Whisky and TBA with particular experience in process, ingredients, provenance, and trends
  • Passion for super premium brands, our customers & our consumers.
  • Operates proactively - and where necessary reactively - in order to beat the competition.
  • Able to build plans to customise activity to deliver against the nominated growth drivers for priority customers
  • Demonstrates consistent high standards of execution.
  • Be a socially responsible ambassador for Diageo externally. Worker Type : Regular Primary Location : Park Royal 7HQ Additional Locations : Job Posting Start Date : 2020-06-25-07 : 00As a global leader in beverage alcohol, our 200+ brands are part of everyday celebrations in over 180 countries.
  • Our ambition? We want to be one of the best performing, most trusted and respected consumer products companies in the world.

    Ever since Arthur Guinness took out a 9,000 year lease on a Dublin brewery, some 250 years ago, we became a business that is defined by the character of the people who work here.

    It took immense character from Alexander Walker to convince the captains of every ship in the port of Glasgow to take crates of Johnnie Walker to the four corners of the world.

    Today, nothing's changed.We're proud to be more than 30,000 talented people. While they make our iconic brands ever stronger around the world, we help them go further than they thought possible.

    In fact, we're helping to define their career growth through stretching roles and exciting development opportunities.Diageo is where you'll find a wide variety of personalities, experiences and perspectives, wherever you're based in the world.

    It makes for a stimulating and rewarding working environment, where everyone can flourish.

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