Digital Business Development Specialist – Personal Systems
HP Inc
Reading, Berkshire, United Kingdom
1d ago

E-commerce is rapidly growing and redefining the way we shop and buy. In the online space, it is critical that HP and our reseller partners are pushing innovation and best practices for HP products and optimizing the online shopping experience in the age of the endless digital shelf.

This role is part of team of experts and sales teams that are driving e-commerce best practices and results for HP across a range of products.

Role Objective

The Digital Business Development team is responsible for growing and accelerating HP’s ecommerce sales with HP’s largest reseller partners.

This will be a UK based partner facing role within the Digital Business Development team in Europe. In this role you will help drive sales and accelerate conversion on partner platforms.

Successful candidates are digital experts with good data analysis skills. Candidates should have a background in driving successful digital engagements, be proficient in leveraging data to drive optimisations and have a good knowledge of HP Personal Systems products.


  • Provide hands on analysis and recommendations in the areas of SEO / SEM, digital marketing, e-commerce best practices, user experience design best practices, content marketing, web / digital analytics and reporting.
  • Contribute to strategic plans with reseller’s .com team to grow the size of the business and HP's share on reseller’s ecommerce platform, including resellers third party marketplaces where applicable.
  • Partners effectively with others in the Digital Partner Enablement team to ensure coordinated, efficient digital support with HP sales teams.
  • Knowledge and ability to create or provide input to digital scorecards / dashboards for partner .com business.
  • Work closely with all digital teams at HP to maximize synergies across organizations.
  • Work closely with HP’s partners on all digital touchpoints on the partner’s platform to improve sales and conversion.
  • Role will focus on Personal Systems products with additional responsibility to be product knowledge expert within Digital Business Development team.
  • Qualifications - Knowledge and Skills

  • Savvy digital professional with minimum three years of experience driving results across e-commerce and digital strategies.
  • Proven ability to work successfully in teams.
  • Excellent analytical skills including proficiency in Microsoft Excel.
  • Understanding of the IT industry, competing vendors, and the channel.
  • Good knowledge of the HP’s Personal Systems portfolio.
  • Minimum Digital Requirements

  • Robust understanding of all aspects of digital marketing, across a range of digital media channels.
  • Experience building business cases / strategy based on data and analytics. Ability to analyze data and Key Performance Indicators in order to create actionable insights.
  • Ability to communicate and interact effectively with both technical and non-technical team members.
  • Clear understanding of e-commerce best practices to drive improved conversion.
  • Education and Experience

  • University or Bachelors degree in Business, Marketing or Finance or equvivalent experience.
  • Typically 3 years of professional experience with a combination of Marketing, Sales, Business Planning experience preferred.
  • Consumer and / or Commercial Partner management expertise. End User Acct management as an alternative.
  • We work across borders, and without limits. Global virtual teams share resources and pool their big ideas to solve business issues and meet personal goals.

    Everyone is valued for the unique skills, experiences and perspective they bring. That’s how we work at HP. And this is how ideas and people grow.

    We are looking for visionaries who are ready to make an impact on the way the world works. At HP, the future is yours to create.

    Thanks for taking the time to review our job, if you think it is a match to your experience and interests please apply today we are eager to learn more about you.

    If you know a friend who may be a fit for the job please refer them.

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