French Speaking Marketing Executive - Own Brand
The Hut
Manchester, England, United Kingdom
5d ago

Description

About The Hut Group :

THG is one of the world’s fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets.

We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide.

With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.

Our culture is fast-paced and ambitious we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth.

Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.

To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.

About the Division :

With an industry recognised portfolio of market leading beauty brands, we are accelerating our momentum to become the number one Health and Beauty retailer globally.

With brands across multiple categories such as Christophe Robin, Illasmasqua, ESPA and Grow Gorgeous we have people and their ambition, passion and unremitting determination at the heart of what we do whether we are innovating our packaging, building disruptive ecommerce capabilities or creating a powerful brand campaign.

Purpose of Role : The Marketing Executive should work with the International Territory Manager to deliver the country’s P&L performance, the planning and execution of the territory’s growth strategy, deliver the marketing strategy including website management, content creation for Social Media, Emails, Paid Media, Affiliates and Public Relations.

Responsibilities :

Website Management and Campaign Planning :

  • Ensuring the website is up-to-date with correct offers, banners / visuals and the customer journey is optimised.
  • Reviewing top selling and underperforming products on site and use data to understand how to merchandise them across site based on country’s trends and target audiences.
  • Working with the International Territory Manager to implement local campaigns across site and through marketing channels with a consistent tone of voice and visual theme aligned with global brand.
  • PPC and Affiliates :

  • Work with central Paid Media team and International Territory Manager to implement a Paid Search strategy for the country as well as activating Paid Social strategy.
  • Work with central Affiliates team and International Territory Manager to establish key partnerships with key local affiliates in the country.
  • Content Creation :

  • Work with International Territory Manager to create a strategy using search analysis and trend data to create content to push across marketing channels including Social Media, Email and Blog.
  • Maintain Social Media channels with up to date content to engage and grow our audience
  • Create Email campaigns in line with overall site strategy outlined by International Territory Manager.
  • Work with central CRM team and International Territory Manager to decide on target audiences for email campaigns.
  • Publish on trend Blog content, utilising search analysis and market trends to help drive topics
  • Work with central PR & Influencers team and International Territory Manager to create successful partnership relationships with local influencers and key media titles in the country.
  • KPI’s

    Responsibility for driving sustainable growth in site performance and marketing activations.

  • New customer acquisition
  • Brand awareness and reputation
  • Delivery of Sales, Traffic, AOV and Conversion KPIs across the country.
  • Channel growth targets
  • Key behaviours

  • Pro-active and positive attitude
  • Organised
  • Team player able to collaborate across functions
  • Initiative able to think outside of the box to create / exploit new opportunities
  • Ambition desire to succeed and goal oriented
  • Essential skills

  • Native French Speaker
  • Time management : Prioritise, structure work & effectively manage time
  • Organisation
  • Excellent communicator
  • Excellent French writing skills
  • Awareness of the beauty industry
  • Ability to form good working relationships with internal teams
  • Problem-solving skills
  • Apply
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