Position at MediaCom
MediaCom Jo b description
WORKING ON MARS
Mars have world famous, well-loved brands including Snickers, Galaxy, Maltesers and Whiskas and they continue to be at the forefront of the advertising industry by driving innovation and effectiven ess.
At MediaCom we are expanding our remit for Mars to including buying as well as comms planning and we are proud of the heritage and expertise we bring .
This is proven by not only winning Agency of the Year at 2018 MediaWeek Awards but also by the individual awards we have won including Gold at Campaign Tech Awards for our # BountyGate Celebrations campaign.
Moving into 20 21 on Mars we ha ve a unique industry leading & transformative media vision at the heart of which is the use of data applied intelligently to drive more effective demand and conversion.
We need the best people to help drive this forwards as we build a team fit for the future.
Overview of job
M&M's, Whiskas, Dolmio and Galaxy.
Reporting of the role
This role reports to the Digital Associate Director Adrian Mueller
3 best things about the job :
Measures of success -
In three months, you would have :
In six months, you would have :
In twelve months, you would have
Responsibilities of the role :
In 2017 Mars made a conscious effort to move away from traditional TV campaigns and extend their digital activity. Identifying the declining TV viewership with the younger audience Mars and Mediacom are looking to identify new digital platforms that are going to engage their audience and drive sales.
The Digital Planner role will form a vital part of the newly formed Mars digital planning team at Mediacom, working across all Mars categories (Confectionary, Food and Petcare).
The Digital Planner will be responsible for formulating the overarching digital implementation strategy for Mars, agreeing on the KPI's and building out campaign planning recommendations with the Mediacom Planning team.
They will develop strong relationships with media owners and partners as they will work with them to brief out campaigns, provide feedback on recommendations and building media plans and rationale.
They will also be responsible for setting campaign benchmarks, managing the campaign tracking and ensuring the campaign delivers.
What you will need :
At MediaCom, we believe in People First, Better Results.
MediaCom is the UK's largest planning and buying agency, with over 1,400 employees based in 5 offices in London, Manchester, Leeds, Birmingham and Edinburgh.
As a business, we champion individuality and diversity in our people. Through a plethora of initiatives, we ensure that we attract and retain the greatest talent in the industry, all working together to create powerful, ground-breaking work through our unique, connected Systems Thinking approach.
Our teams use data, technology and creativity to design communications strategies that build brands and generate sales, and we do it at scale.
We believe that putting people first produces better results.
We aim to ensure that that our employees' skills are constantly evolving, and so provide all MediaCom staff with training, development plans and regular appraisals to enhance their performances and guarantee great results for them and the company.
MediaCom represents some of the greatest brands in the UK and beyond, both big and small. These include Sky, British Gas, Sony, Vauxhall, DFS, TUI, The Coca-Cola Company and Tesco.
MediaCom is Campaign's Agency of the Decade (2009 and 2019), and WARC's most effective agency in the world.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm.
To find out more about MediaCom visit us here ! You can also follow us on Twitter and Instagram !