The role purpose is to support the successful launch, implementation and on-going utilization of an After-sales marketing programme (PolkConnect 2.
0 & Catalyst For Aftersales CFA) within an OEM dealer network.
PolkConnect 2.0 & CFA employs dealer transactional data to provide users with a comprehensive analysis of workshop and parts department sales performance and customer marketing tools.
Its Predictive Marketing component identifies future After-sales events (Service reminders, MOT reminders, Lapsed Customers, etc.
and provides the facility to communicate these events to customers in a professional, timely and effective manner and produces retention metrics.
Transactional data capture, event generation and customer communication are fully automated.
The programme is designed to increase customer retention and generate incremental parts and labour sales. On Demand Marketing allows database mining to identify opportunities for bespoke ad hoc campaigns customer that are lapsed, have missed a predictive event or have not had a wear partner changed based on a change cycle calculated from a frequency bell curve.
Assess dealer’s readiness to have access to the system in terms of their processes and personnel, producing a pre-launch assessment
Generate contact reports that summarize the outcome of sales meetings, training sessions and support activities
Record any customer requirements, product developments and detail any reported issues
Submit any reported issues to the Product Support Team, monitor items through resolution and communicate the successful outcome to the originator
Develop highly productive working relationships with the OEM personnel, attending monthly client meetings with the Account Manager to review sales, training and support
Develop highly productive working relationships with participating dealership personnel, nurturing them to become advocates of the system
Understand the scope and financial profile of the OEM contract
Attend internal Product Support Team meetings to review operational items
Attend internal Account Management meetings
Identify and pass on potential business development opportunities
The role is key to establishing the highest possible profile of the capabilities of PolkConnect 2.0 & CFA and its potential to develop workshop and parts business at dealer and national levels, securing continuity of the account with the client.
Automotive industry experience - preferred
Previous experience in project management / product management
Demonstrated ability to develop customer relationships. experience in After-sales marketing, knowledge of dealer management systems
Strong English language skills, written and spoken
Power user of MS Excel
Intermediate to advanced knowledge of Oracle SQL
Strong sales skills
Training delivery skills
Persistence and outcome focused
Quality focus and attention to detail