Planning Manager - CONVERSE - Initiative
IPG Mediabrands
London, United Kingdom
1d ago


As a Manager within Communications Design, you are responsible for managing the production and application of accurate and insightful consumer, cultural, media and market intelligence to contribute to an impactful communications ecosystem for your client.

With clear direction from your Account Director, you practically take the strategic design imperatives and communications idea and deploy a variety of data and intelligence to identify appropriate communications solutions.

You are able to plot the course of action your team of Communications Designers needs to take, to address the challenge (tasks, approaches, tools, and timelines) and ensure best practice, innovative thinking is applied to the communications design fundamentals.

In this role, you are responsible for the preparation of the communications flowchart, and ensuring the communications plan is built on solid, data rich fundamentals that help brands grow.

Working with partnerships, media vendors, and your communications design team, you ensure the accuracy of the inputs required for the development of the flowchart, and are responsible for ensuring any changes made to the approach are reflected in the plan.

With experience in Communications Design role, you have experience with agency planning tools and techniques and how to best apply and adapt these for a given scenario.

You have a keen eye for detail and understand the importance of flawless delivery and execution. You are a gifted planner who is able to synergize multiple data points into a cohesive story around the communications idea.

You are a strong and nurturing manager, able to ensure your support design talent are able to produce high quality planning inputs that result in an effective, culturally resonant, highly connected communications solution.

Initiative are a key strategic partner for the Converse so an interest and competency in the strategic side of planning is important to this role.

As an agency, we are also expected to provide creative solutions to business challenges so a history of being able to provide these is also crucial for a successful candidate.

Lastly but importantly, you will be passionate about good marketing ideas.



  • Responsible for the delivery of accurate, impactful inputs that power the client’s communications plan and grow their business
  • Responsible for the timely, accurate delivery of day to day requests from the team
  • Responsible for regular trend identification, culture and competitive analysis for client
  • Client : Converse
  • Internal

  • Work with the Account Director and Partnerships team to develop the best possible plan for the communications idea
  • Manage the team output and development of the flowchart grounded in the communications idea, including oversight of the plan being accurately produced, to address the business goals
  • Ensure the communications ecosystem extends beyond paid through the integration (and quantification) of owned, earned and shared impacts
  • Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilising relevant tools and techniques
  • Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections ideas.
  • Commercial

  • Contribute to the profitability of primary accounts, and involvement of SBU
  • New Business

  • Contributor to new business as required
  • Key Performance Indicators (KPI’s) :

  • Client Contribute key media inputs for best in class communications planning solutions that propel the communications ideaAble to effectively lead the management of the client’s communications budget to successful outcomesAccurately and effectively manage client’s day to day communications design product requirements
  • Internal Able to successfully manage Communications Design planning outputs from teamKey contributor to plan development process, including briefing and partner selection together with Partnership colleaguesAble to deploy tools and techniques to deliver best in class communications planning outcomes across OESP
  • Commercial Contributor to SBU revenue growth via communications design (client base)Contributor to organic revenue growth from communications design scope (client base)

    Initiative is different to other media agencies.

    We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

    We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market.

    Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable).

    Our new world model is comprised of four central craft centres Client Advice and Management, Strategy, Communications Design and Partnerships.


  • Strong, rigorous Media planning skills
  • Category or audience experience as relevant
  • Experience in managing or developing staff
  • Ability to delegate and oversee direct reports
  • Excellent written, verbal communication and presentation skills
  • Strong time-management and organisational skills
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Proven problem solving ability
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

    We guarantee that your career with us will be varied and exciting. Every day in this fast-paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.

    You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-

    house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses.

    In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-

    size learning sessions and on the job training and development.

    We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.

    When you join us, we want to make sure you feel valued and that you are rewarded for your fantastic work. So we also offer a range of benefits :

  • 25 days annual leave. In addition to your annual holiday entitlement, the office usually closes
  • between Christmas & New Year
  • Additional holiday for long service
  • Group Income Protection (after 2 years’ service)
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Core Hours (Mon-Thurs, flexible start / finish times)
  • Early finish Fridays
  • Generous Maternity & Paternity Pay
  • Wellbeing programme, including subsidised monthly massages
  • Paid time off for Volunteering
  • Independent mortgage advice
  • Financial education
  • Employee Assistance Programme
  • Interest free season ticket loan
  • Free breakfast
  • Subsidised Café
  • Free eye tests
  • Regular Bar Night
  • Retail discounts
  • Flexible benefits including Dental, Travel insurance, Ride2Work, GymFlex and many more!

    The manner in which IPG Mediabrands processes your personal data is set out in the eRecruitment Privacy Notice. By submitting your data you are stating that you have read and understand how your personal information will be used and processed by IPG Mediabrands.

    Add to favorites
    Remove from favorites
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Application form