Senior Product Manager
LGC
kidlington, gb
8h ago

Job Title :

Senior Product Manager The Native Antigen Company / KPL Reagents

Division / Function :

The Native Antigen Company, Clinical Diagnostics Division (CDx)

Reports To :

Commercial Director TNAC / KPL

Department :

Product Management / Marketing

Location :

UK Oxford HQ / Homebased

LGC’s Clinical Diagnostics Division develops and manufactures a comprehensive portfolio of catalogue and custom-developed diagnostic quality solutions and component materials for the extended life sciences industry.

We partner with IVD assay developers, and pharmaceutical, CRO and academic institutions in commercialization activities across the entire diagnostic pipeline - from concept and early-stage research, through expedited product development and onwards into routine clinical use.

Laboratorians and diagnostic professionals across disciplines of clinical chemistry, immunochemistry, serology, molecular diagnostics, and clinical genomics rely on LGC’s products to support accurate and reliable diagnostic results.

Our operating entities include SeraCare Life Sciences and Maine Standards Company, which are in vitro diagnostics (IVD) manufacturers of quality measurement tools (calibrators, controls, linearity, EQA / PT, biological materials) and the Native Antigen Company, which is a manufacturer and supplier of viral antigens.

Our 300+ employees operate FDA-registered and ISO 13485-accredited facilities in Maine, Massachusetts and Maryland, USA, and an ISO 9001-accredited facility in Oxford, UK.

Each day, our world-class staff, scientific expertise, operational efficiency, and superior quality systems are ready to support the range of advanced technologies that collectively improve patient outcomes - from the widely adopted and established through to cutting-edge NGS and precision diagnostics.

SUMMARY :

The Senior Product Manager for TNAC / KPL Reagents is responsible for the company’s product lines with direct oversight of the business current and future product and service offering, and market expansion.

Activities include portfolio management, segmentation strategy, brand management, communications, and thought leadership.

This position ensures that budgets, timelines, and performance objectives are met.

ESSENTIAL ELEMENTS :

DUTIES AND RESPONSIBILITIES include but are not limited to :

  • Champion the Voice of Customer.
  • Develop one, three, and five-year product roadmaps.
  • Create business cases with supporting financial models for portfolio growth initiatives.
  • Develop product marketing strategy and provide input into the annual Marketing Budget.
  • Execute successful product launches while meeting timeline and budget targets.
  • Working with MarCom, monitor, evaluate and report on all marketing activity, assessing impact across revenue, share growth, ROI and equity metrics.
  • Ensure internal stakeholders receive information necessary to meet their goals.
  • Portfolio Management

  • Analyze key market drivers and perform market analysis, including market size, market share, channel performance and competitive environment.
  • Monitor the performance of the product portfolio throughout the product lifecycle, identifying market gaps and product / service enhancements.
  • Employ formal and informal market research to monitor, identify and interpret changing customer attitudes, demands and unmet needs for global diagnostic products and services.
  • Working with Technical Product Management, drive New Product Development interfacing with R&D, Manufacturing, Quality and Sales while maintaining launch timelines.
  • Develop segmentation strategies via a strong program of insight and understanding and feed this insight into strategic planning and impactful go-to-market strategies including product positioning, key benefits and target customers.
  • Support the business’ growth with product and service offerings outside of its core lines.
  • Marketing Strategy

  • Lead the systematic planning, development and delivery of robust marketing strategies that align to the Business Plan and support the business’ efforts to meet revenue and EBIDTA financial targets.
  • Engage with Sales, Commercial, Business Development and Business Unit leads to align marketing activities in support of both existing business and growth plans across all customer and market segments.
  • Provide input into corporate strategy development, including M&A activity.
  • Marketing Communications

  • Use customer insights to inform and develop compelling communication strategies.
  • Define and validate a value proposition and messaging framework, informed by best-practice, to promote market development and support sales efforts.
  • Work with Marketing Communications to leverage segmentation strategies for content development and implementation of tactical marketing activities supporting current products and new product launches meeting financial goals.
  • Develop, and work with MarCom, to implement a comprehensive digital equity strategy for the business, in areas including social media, SEO, PPC, e-Blasts and integrated digital and traditional marketing tools.
  • Develop tools and techniques to support indirect sales via target manufacturers and / or distribution channels.
  • Thought Leadership

  • Develop a cohesive strategy for the engagement of key internal (including corporate) and external stakeholders, key influencers and opinion leaders, and external bodies and other partners for the advancement of TNAC / KPL Reagents in our applied markets.
  • Personnel

  • Promote an environment supportive of teamwork, positive communication, and respect.
  • Build strong relationships with sales, business development, technical and operations teams.
  • SECONDARY ELEMENTS

  • Assists with other projects as necessary.
  • KNOWLEDGE AND SKILLS :

  • Demonstrated ability to navigate quickly across complex strategic, commercial and regulatory terrain and make well-reasoned decisions.
  • Highly effective analytical and financial skills, with a demonstrated ability to prepare business cases and support them with financial justification.
  • Demonstrated ability to manage complex product portfolios and product lifecycles.
  • Demonstrated ability in marketing planning and execution, with outstanding commercial and marketing literacy and a track-record of developing business cases and delivering on them.
  • Highly effective oral and written communication skills, with effective meeting and presentation skills.
  • Sound creative judgement, including the ability to write compelling, relevant, and distinctive briefs for use inside and outside the business.
  • Demonstrated ability to lead and motivate others, including managing complex projects and directing activities of multidisciplinary teams.
  • Narrative / storytelling ability to inspire and excite others around key recommendations.
  • EDUCATION and / or EXPERIENCE :

  • Bachelor’s Degree in Marketing, Business Administration or related scientific discipline. MBA preferred.
  • 10+ years of product management and marketing experience portfolio management and marketing including 5+ years in strategy development.
  • Strong history of successful global product launches.
  • Clinical diagnostic industry experience preferred.
  • Proven management experience a track record of having planned and delivered significant growth.
  • PHYSICAL DEMANDS :

  • The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Requires prolonged sitting and working at a computer monitor. Repetitive motion using a keyboard for long periods of time.
  • May occasionally be required to lift and move material weighing up to 10 lbs.

    WORK ENVIRONMENT :

  • The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Agreeable work environment typical of an open office setting with some exposure to noise from office machines.
  • Occasional travel, including overnight and international, is required.
  • EDUCATION and / or EXPERIENCE :

  • Bachelor’s Degree in Marketing, Business Administration or related scientific discipline. MBA preferred.
  • 10+ years of product management and marketing experience portfolio management and marketing including 5+ years in strategy development.
  • Strong history of successful global product launches.
  • Clinical diagnostic industry experience preferred.
  • Proven management experience a track record of having planned and delivered significant growth.
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