Reporting to the General Manager Advertising & Partnerships , the Digital Marketing Manager will be responsible for leading the digital advertising strategy, with day to day management of our marketing efforts directed at the various audiences across our digital marketing concentrating specifically on Social Advertising, YouTube, and brand display but also contributing to the overall digital customer journey, working closely with the Performance Marketing Team .
In this exciting position, you will manage all Digital & Social brand advertising for Jet2.com and Jet2holidays , shaping the digital advertising strategy and managing significant budgets to deliver agreed KPI’s.
Implementing all Social Advertising, non-performance Display, and YouTube campaigns either directly or through an external agency.
You will move audiences through the purchase funnel with delivery of the right message, to the right user, at the right time, developing a matrix of metrics & targeting to ensure performance of campaigns is monitored effectively.
Working closely with the Performance Marketing Team , you will help shape the overall digital marketing strategy, implementing plans, reviewing results & actioning learnings.
You will drive understanding of all the various targeting, reporting, format and advertising opportunities across a range of platforms but specifically Facebook, Instagram, Twitter, Google (DV360), and YouTube.
Develop and embed processes with our Digital Performance Team to ensure plans are implemented (including development of creative and build of social campaigns), results are shared and plans quickly optimised.
You will own media supplier relationships to ensure the business is kept abreast of new developments and take advantage of all appropriate alpha and beta testing opportunities.
You will manage the creative delivery of the campaigns, evolve digital guidelines and own the content calendar. This will involve creation of all digital assets, working with out inhouse Studio Team , and external agency support to develop creative relevant to each audience segment and targeted metric.
To be successful in this role, you will have previously worked within Digital Marketing with specific platforms (Facebook, Instagram, Twitter, Google (GDN / DBM), and YouTube).
Strong analytical skills are required to analyse and make recommendations to improve targeting and performance for the business.
This role involves both media planning & creative development, so this also provides an opportunity to demonstrate your creative flair.
You will be able to manage multiple tasks, delivering to tight timescales and able to adapt to change in a fast-paced entrepreneurial commercial environment.
With a high attention to detail, you will be an effective communicator with excellent time management skills.
You must be able to influence people, have strong people management skills and be comfortable presenting, including at board level.
In return, we offer an excellent salary and benefits package with fantastic opportunities for progression in a growing business.
This is a great opportunity to be part of an exciting, forward-thinking business. We operate scheduled leisure flights to holiday destinations in the Mediterranean, the Canary Islands and to European Leisure Cities from our 9 UK bases.
Help us to send our all-important customers on holiday with Jet2.com and Jet2holidays !!