SEO Content Manager
N Brown Group
Manchester
4d ago

As our SEO team expands here at N Brown, we are looking for a SEO Content Manager to lead the team and implement the SEO Content strategy for the N Brown Group brands

It’s fast and furious here at times, but this just means something new and exciting is always on the way. So, if you collaborate, think on your feet, embrace innovation and love rising to a challenge, your work with us will have a serious impact on the business, your career and our customers’ lives.

Your Opportunity

You will ensure N Brown brand websites are as optimised as possible from a content perspective, utilising your knowledge and experience to understand what great content looks like and how to create content that delivers from a performance perspective.

You will identify opportunities for content that will generate interest and will boost visibility for organic search.

You will use sophisticated content methods, testing and competitor analysis to maximise search engine visibility, owning the entire content life cycle -

researching, planning, writing, editing, and publishing - following SEO & UX best practices.

Your role as Content Manager :

  • To manage the content output of the SEO content team and ensure that all content is of the right quality and value to drive SEO visibility
  • To constantly challenge the quality of the content that we’re creating and to ensure that all content is routed in data and insight
  • To implement a test and learn approach to our content efforts
  • To ensure all content that we create has a purpose and to challenge the status quo.
  • To use sophisticated content methods (e.g. to capture featured snippets) to maximise SEO visibility and can use best practice tools to do so (including SEM Rush, Search Console, Google Analytics etc)
  • To ensure that all content is on-brand and drives a fantastic user experience
  • To collaborate with other departments, including ecommerce, merchandising and buying to identify opportunities to boost organic performance
  • To review our processes and ways of working, to ensure that we’re maximising our resource and the subsequent impact of what we create as a team
  • To make sure that we’re constantly reviewing our content performance to ascertain the impact that our content has driven
  • To conduct competitor analysis and to be able to spot opportunities to create content that will drive visitors and revenue
  • What are we looking for?

  • Creative thinker to produce engaging content
  • Understands how different types of content align to the consumer buying cycle
  • Highly organised, leading a high performing team
  • The ability to consistently follow a set tone-of-voice
  • Excellent knowledge of the role content plays in SEO
  • Working here you’ll explore everything the world of digital retail has to offer asking questions, trying new things and chasing new opportunities.

    Combine this curiosity with the freedom to make your own decisions, take charge of projects and work flexibly, and you’ve got the perfect place to show your skills and learn new ones.

    We are proud to be N Brown.

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