Content Strategist
Growth Tribe
London
3d ago

Are you looking to advance your career with a fast growing scale-up in the heart of Amsterdam? Are you comfortable being surrounded by incredibly smart and driven people that push you to be better?

If you’re looking for rapid career growth and a steep learning curve, read on!Growth Tribe is the digital capabilities partner for companies and is leading the way in bridging the gap between rapidly evolving technology and the stagnant digital skills of these companies’ workforces.

We do so by delivering fast-paced and enjoyable learning experiences in areas such as Artificial Intelligence, Growth Hacking and Data Science.

Our company’s marketing team is seeking an experienced and driven Growth Marketing Manager to lead growth and demand generation for our unique programs.

In this cross-functional role, you will be given the opportunity to rapidly experiment across a range of channels, using a range of tactics, at varying degrees of ambitiousness!You will also have the chance to learn from pioneering growth, marketing, product and data professionals.

Every day!A successful candidate will be extremely strategic, data-driven & creative. You will thrive in a fast-paced environment and possess a strong T-Shaped marketing profile.

You should also have a decorated history of experimentation failure and an impressive, yet a significantly smaller, list of highly impactful wins.

If you want to be part of laying the foundation for the skills that everyone’s looking for while working in a fast-growing company and shaping the future of education, you’ve stumbled upon the right job post!

RESPONSIBILITIES

  • Being accountable for designing and developing content that activates, converts, and retains key personas throughout the full customer journey while championing Growth Tribe’s brand identity
  • Working closely with the B2C and B2B Growth Managers to execute on content strategy and distribution plans that align with the multiple key personas and demand generation targets of each business unit
  • Planing, writing, editing, testing and improving content including website interfaces, lead magnets (including white-papers and reports), informational materials, sales enablement material, email campaigns, advertising, and other assets
  • Working with internal thought-leaders & experts to develop industry-leading content & frameworks
  • Creating and executing an experimentation roadmap to identify high converting content at each stage of the customer journey, through various marketing channels
  • Contributing to improving key metrics including lead to opportunity conversion rate, email open rates and response rates, retention, up-selling, influenced revenue and ROI
  • Collaborating with the brand marketing team to ensure a cohesive and optimised content strategy from top to bottom
  • You will need to be a self-starter who can bring a wealth of editorial direction, content creation, distribution experience and best practice to the Growth Team
  • Distributing content through landing pages, the website, external channels and email using best practice tracking methods (i.e. UTMs)
  • Analysing and presenting results of content campaigns using CRM data, Google Analytics, Excel and other tools - share insights and best practices to the wider marketing team
  • REQUIREMENTS

  • 3+ years experience in creating content, content strategy, and content distribution plans
  • Experience developing B2B and B2C content strategies with a wider marketing team
  • Excellent at creating insightful written content and executing quickly
  • Proficient in visual design (i.e. Adobe Creative Cloud)Data-driven approach to content with a focus on conversion rates and influenced revenue
  • Proven track record of successful campaign results
  • Knowledge of campaign tracking through UTMs (Google Tag Manager experience is a plus)
  • Near-native English speaker
  • Passionate about the customer experience and providing value through content
  • Experience setting up campaigns and workflows on Hubspot (or a similar CRM tool), landing pages, and CMS is a plus
  • Experience with marketing experimentation, wider digital marketing, or growth marketing is plus
  • PERKS

  • A training budget of £1500 per year
  • Access to an exciting community of start-ups and corporates
  • Lots of room for personal and professional development
  • A fun international team
  • A great office in the heart of Hoxton
  • Regular trips to our Amsterdam campus (HQ) with access to the Growth Tribe flat in Amsterdam
  • Free daily lunch, fruit, snacks & tasty coffee
  • Friday night drinks & lots of team activities
  • All the tech and subscriptions you need for your role
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