The Growth Monk role is a mid-senior sales role and as such, requires demonstrated experience creating business relationships with mid-
level and executive level buyers. These Monks have demonstrated success in a measured and commission driven compensation model, with a history of achieving lead conversion and revenue targets.
They have demonstrated leadership experience in a business development role including consultative sales capability, prospecting and top of the funnel lead development.
Monks in this role have experience managing a budget and architecting, designing and selling complex deals. They have a passion for customer service and an extremely strong closing capability.
Growth Monks have a strong ability to command a room with executives and leverage events for business development (ie. lead / participate in panels and event activities, engage in fruitful conversations that produce actionable opportunities, etc.
They have a comprehensive understanding of macro trends in ad / tech / business, how they affect our target market and how to translate those trends into "MediaMonks value to your business" conversations and MM opportunity.
They have a proven ability to have mature conversations with clients in deal making, pushing on profitability for a successful commercial model each time out.
In summary, these Monks are established, strategic minded sales professionals with a winning track record.
The Growth Monk may have one or more focus areas including pillars, industry verticals, clients, etc. Focuses are used internally to structure resource dedication and to identify and facilitate cross geography teams for sourcing, scoping, pitching winning and growing prospective opportunities and client relationships.
Focus areas are aligned with local office MD preference / need.
The Growth Monk is responsible for prospecting using lead sources (next slide) to create net new opportunities. Ie. new workstreams, new logos, new propositions.
The primary measurement of success for this role is defined by achieving growth targets as set forth by the Regional Head of Growth Monk.
The Growth Monk is responsible for :
Pipeline development and customer acquisition activities, including direct sales, co-selling with growth team leadership, managing directors and partner growth monks.
Adhering to our MMEE SLA to develop and prospect lead sources as outlined below :
S4 / MM Narrative - Leads coming from all PR activity. SMS says something, new hire article, we win an award, etc.
Inbound Direct - SMS / MH / Partner / Website direct referrals
Marketing - Content / Paid / Events, etc.
Strategic Accounts - Targeted ABS support. Ie. SAE tapping growth monk to help prospect into other areas / diff types of business / new propositions.
New Propositions - Specific, targeted outbound sales of new MediaMonks propositions
Working with other Monks before / during and post sales process to ensure accurate bids, compelling value propositions and a frictionless a deal environment -
or in other words a best in class service experience for our team and our prospects / customers.
Designing, tracking and sustaining an approved monthly budget, including monthly reporting to MD (or alternative budgeting methodology as defined by the MD