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With a global network of FTSE 100 and Fortune 500 clients, we’ll offer you unrivalled opportunities for growth and the freedom to excel.
Combining strategies, technologies and innovation, we turn complexity to opportunity and deliver enduring results, enabling you to build a lasting career.
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Become part of the team
An exciting opportunity for a rising marketing star, this role is integral to delivering best practice market activation to PA’s growing Transport sector.
The successful candidate will be responsible for translating business strategies into marketing campaigns and initiatives, to drive sector growth.
Working across a global commercial Marketing function and in direct partnership with the Transport consulting team, this is a launchpad role for a creative and data-driven field marketer, looking for their next step in their career.
Key responsibilities :
Work in conjunction with the Transport Marketing lead to deliver integrated, multi-channel campaigns that align with sector priorities to achieve business results.
Play a leading role in creating and delivering best-in-class, issue-based Transport campaigns, in line with sector objectives
Develop and deliver first class brand and lead generation opportunities via a range of marketing channels, including events, digital and PR
Lead the ongoing development of the web and social media presence for the Transport sector, and key spokespeople within the team
Develop and optimise the Transport sector’s email campaign activation, newsletter and nurture activities
Manage the development of sector specific content across a range of media, including PR, Web, Social and research-based reports, articles and blogs
Reinforce the firm’s master brand across all projects and campaigns by overseeing the content creation process
Collaborate with the network of Centre of Excellence colleagues and wider marketing team to enable successful deployment of campaign activity
Maintain up-to-date knowledge on Transport trends, issues and market insights
Track, measure and analyse all Transport marketing activity to identify areas for uplift and improvement
You will work hand in hand with :
Transport Marketing Lead your line manager and key interface between Transport sector strategy, key stakeholders and wider Marketing resources
Transport consulting team from Partner to Consultant Analyst, your role will be to advise, support and engage the consulting team across the sector, globally
A diverse team of marketing experts to design and deliver marketing activity in line with best practice
External suppliers and agencies, working with us to deliver on our objectives.
What we're looking for
This role requires an inquisitive and resilient team player, focused on delivering outstanding results in a fast-paced professional services firm.
The successful candidate will be required to build strong relationships with key stakeholders and collaborate closely with functional team members to get the best from a busy group.
An interest in Transport, in particular Aviation, Rail and / or Road and Urban Transportation is ideal.
Success in this role will ensure the delivery of world-class marketing initiatives that deliver sustainable, measurable results for our Transport team.
Success will be measured through a set of brand, digital and sales metrics across the Marketing funnel.
Position Requirements :
Demonstrative experience in B2B digital marketing
Ideally with previous experience in a professional services, technology services firm or equivalent experience in a client-deliver / agency role
Proven track record in delivering stellar results via integrated, multi-channel Marketing campaigns
Solid understanding of digital marketing activation and optimisation
Experienced in working in a fast paced, commercial environment
Strong stakeholder and project management skills
Results oriented and commercial mindset essential.