Marketing Manager - Transport
PA Consulting
London, UK
5d ago

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Become part of the team

An exciting opportunity for a rising marketing star, this role is integral to delivering best practice market activation to PA’s growing Transport sector.

The successful candidate will be responsible for translating business strategies into marketing campaigns and initiatives, to drive sector growth.

Working across a global commercial Marketing function and in direct partnership with the Transport consulting team, this is a launchpad role for a creative and data-driven field marketer, looking for their next step in their career.

Key responsibilities :

  • Work in conjunction with the Transport Marketing lead to deliver integrated, multi-channel campaigns that align with sector priorities to achieve business results.
  • Play a leading role in creating and delivering best-in-class, issue-based Transport campaigns, in line with sector objectives
  • Develop and deliver first class brand and lead generation opportunities via a range of marketing channels, including events, digital and PR
  • Lead the ongoing development of the web and social media presence for the Transport sector, and key spokespeople within the team
  • Develop and optimise the Transport sector’s email campaign activation, newsletter and nurture activities
  • Manage the development of sector specific content across a range of media, including PR, Web, Social and research-based reports, articles and blogs
  • Reinforce the firm’s master brand across all projects and campaigns by overseeing the content creation process
  • Collaborate with the network of Centre of Excellence colleagues and wider marketing team to enable successful deployment of campaign activity
  • Maintain up-to-date knowledge on Transport trends, issues and market insights
  • Track, measure and analyse all Transport marketing activity to identify areas for uplift and improvement
  • You will work hand in hand with :

  • Transport Marketing Lead your line manager and key interface between Transport sector strategy, key stakeholders and wider Marketing resources
  • Transport consulting team from Partner to Consultant Analyst, your role will be to advise, support and engage the consulting team across the sector, globally
  • A diverse team of marketing experts to design and deliver marketing activity in line with best practice
  • External suppliers and agencies, working with us to deliver on our objectives.
  • Job Requirements

    What we're looking for

    This role requires an inquisitive and resilient team player, focused on delivering outstanding results in a fast-paced professional services firm.

    The successful candidate will be required to build strong relationships with key stakeholders and collaborate closely with functional team members to get the best from a busy group.

    An interest in Transport, in particular Aviation, Rail and / or Road and Urban Transportation is ideal.

    Success in this role will ensure the delivery of world-class marketing initiatives that deliver sustainable, measurable results for our Transport team.

    Success will be measured through a set of brand, digital and sales metrics across the Marketing funnel.

    Position Requirements :

  • Demonstrative experience in B2B digital marketing
  • Ideally with previous experience in a professional services, technology services firm or equivalent experience in a client-deliver / agency role
  • Proven track record in delivering stellar results via integrated, multi-channel Marketing campaigns
  • Solid understanding of digital marketing activation and optimisation
  • Experienced in working in a fast paced, commercial environment
  • Strong stakeholder and project management skills
  • Results oriented and commercial mindset essential.
  • LI-LB1

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