WHO ARE WE?
Newmedica is one of the leading providers of NHS-funded ophthalmology services in England.
Our Purpose is to make a difference
Our Vision is a society where everyone can get access to free or affordable world class treatment for advanced eye conditions without any unnecessary delay or worry
Our Mission is to revolutionise the care and treatment for patients facing the prospect of sight loss by creating a new national network of specialist eye clinics that have a seamless link with all optometrists and GPs
We provide services for NHS CCGs, NHS Trusts and Foundation Trusts, and other providers of NHS funded services. We deliver over 125,000 patient interactions annually, including outpatient appointments, diagnostic testing and eye surgery.
Our services are delivered through a variety of models including Managed Services and Ophthalmology Joint Venture (OJV) Partnerships.
The Digital Marketing Manager is accountable for the production and delivery of the digital marketing strategy for Newmedica which is effective in communicating the Newmedica Brand and its services to drive business performance.
The Digital Marketing Manager will play a key role in the Newmedica marketing team and will formulate a Digital and Social Media strategy to engage with Newmedica’s referral base and patients.
This will involve leveraging the expertise of the wider digital and marketing community across the Specsavers Group. Delivery of the strategy will build business awareness, credibility and ultimately increase referrals.
By monitoring digital and social media channels, the Digital Marketing Manager will exploit opportunities to promote our consultants and the Brand.
Design and deliver a digital and social media strategy to engage with ophthalmology referrers and patients
Be the guardian of the Newmedica Social media channels including LinkedIn, Twitter and Facebook
Oversee and implement the Newmedica digital and social media strategy
Plan activity to educate Opticians on the benefits of driving referrals to ensure customers are referred to in the number 1 provider of NHS-funded ophthalmology services Newmedica
Design and deliver content for sharing and engaging with referrers and patients
Monitor and optimise the digital cx journey and performance.
Use digital channels and social media to build the reputation of Newmedica consultants and the Brand.
Monitor social media commentary and competition activity.
Respond to replies and comments from patients and referrers
Work with the Marketing Manager to design and launch marketing campaigns across numerous channels and marketing methods.
Maintain strong content on Newmedica Google pages to improve information to patients and referrers, monitoring performance.
Find relevant articles for clinical commentary to promote the Brand.
Establish a calendar of media messages dovetailing into national events including relevant podcasts and virtual meetings.
Regular analysis of referral data to identify areas of opportunity and to establish best practices following successful engagement activity.
To clearly promote Newmedica’s Vision and the benefits of our services to referrers and where possible to the patients.
Work with Newmedica Partners to deliver the right messages at the right time working with the marketing manager to ensure a joined-up approach.
Analyse the response and reactions to campaigns and posting to inform the business on new campaigns and postings.
Work closely with the Digital and Social Media team in Specsavers to identify joint campaign opportunities.
Achieve top SEO rankings for high volume search terms like : Cataracts, Glaucoma & YAG Laser
Write supporting news and blog content to support the visitor research and decision-making process
Drive new customer inquiries for information packs, virtual events, in-bound calls and online enquires
Monitor and optimise the customer funnel : Marketing Investments >
Investigate the use of online partnerships and affiliates.
Invests time to ensure that their own personal development is integrated into personal objectives / goals and that their personal development plan is both challenging and reviewed on a regularly basis.
Skills & Experience required
Proven experience in utilising SEO Search Engine Optimisation
Proven experience in Lead Generation Activity
Proven experience in PPC Paid Per Click activity
Proven experience in Funnel Optimisation
Ability to organise and plan virtual events
Experience in utilising Social Media for marketing campaigns and posting / responding to comments
Ability to analyse campaign data and Google analytics to support future planning
Excellent Communication skills
Ability to Influence and negotiate with people at a senior level
Ability to deliver presentations to small and larger groups
Proven experience of action planning