Category General Manager- THG Beauty Brands
Manchester, England, GB
3d ago

About The Hut Group

THG is one of the world's largest and fastest growing online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors in over 160 markets worldwide.

Our in house teams create brilliant digital brand experiences built on our bespoke proprietary technology platform, that is used by hundreds of millions of people around the world today.

With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.

Our culture is fast-paced and ambitious - we like to move twice as fast, as others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth.

Our people are our strength, and we have over 5,000 diverse, smart thinkers across the globe, who are encouraged to think creatively and empowered to turn their ideas into actions.

To support our ambitious growth, we are looking for commercially astute, ambitious individuals, that can bring fresh and innovative thinking to THG, and play a part in driving the Group forward on its truly exciting journey.

About the Division - THG Beauty Brands

With an industry recognised portfolio of market leading beauty brands, we are accelerating our momentum to become the number one Health and Beauty retailer globally.

With brands across multiple categories such as; Perricone MD, Illasmaqua, ESPA, Christophe Robin and Grow Gorgeous we have people and their ambition, passion and unremitting determination at the heart of what we do - whether we are innovating our packaging, building disruptive ecommerce capabilities or creating a powerful brand campaign.

About the Role

The Category General Manager is responsible for planning, building and overseeing the implementation of the total brand and category strategy for their category and portfolio of brands.

They will be the leading person in striving to create the best brands in the world. The role will be based full time in our Manchester office, reporting into the CEO of the Beauty Brands division.


  • Planning, building and executing the category strategy, producing a brand positioning and growth strategy for each brand.
  • Driving P&L growth in collaboration with the finance team, reviewing all lines of the P&L for improvements across sales, GP, distribution costs and fulfilment efficiencies to improve EBITDA position.
  • Oversee brand development and new product development to ensure our brands stay competitive in the market and own a distinct space in our customers’ minds.
  • Driving performance and strategy across branding, online sales, retail sales and marketing channel performance
  • Working closely with the Marketing Director to ensure a best-in-class digital experience
  • Formally reporting results to the senior executive team.
  • Actively monitor and identify new market entry opportunities and pursue these opportunities to drive incremental sales for the business.
  • Building and leading a strong team who are all invested in the visions of THG and the brand portfolio to create the world’s leading brands.
  • Giving clear guidance to team members ensuring quarterly objectives are set and monitored and continuous feedback is given to team to aid their development
  • KPI’s

  • Regular reporting of brand performance from top-line through to site and marketing channel specific performance and actively driving improvements in any underperforming areas.
  • Sales and GP growth targets
  • COS targets and free channel mix improvements
  • New customer acquisition target
  • New market entry
  • Best in class marketing activations with continuously strengthening ROI results
  • NPD performance
  • Requirements

  • Resilient and driven individual who wants to drive forward a vision and future growth for their brand portfolio
  • Top tier ecommerce experience within a fast paced, dynamic organisation
  • Proven experience of delivering online sales growth for a reputable brand
  • Experience of accountability and management of a large P&L
  • Experience in growing a team and developing talent
  • Excellent communicator able to give clarity and set direction
  • Commercial awareness of the beauty industry
  • Additional Information

    Unfortunately, because of the high volumes of applications our opportunities attract, we are sometimes unable to respond to every application.

    If you haven't heard from us within 14 days of applying, please consider your application to have been unsuccessful on this occasion.

    Should you have any specific questions about this or other applications for positions within THG please contact one of our Talent team to discuss further.

    THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.


  • Competitive Salary and bonus scheme
  • Pension scheme
  • Onsite Doctor
  • Employee discounts
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